About me

Olivia Pinnock is a London-based, NCTJ-trained journalist specialising in fashion and lifestyle. She is currently Editor of fashion business publication CAF Magazine and writes for Suitcase, FAULT, The Holborn and more. She is dedicated to uncovering insightful and fascinating stories in a visually-driven industry and has a particular interest in fashion history and the business of fashion. A curious culture vulture, her portfolio also covers articles on beauty, travel, art, music, TV and film. Olivia has had the pleasure of interviewing celebrities including Billie Piper, Kate Nash, Matt Willis, The Noisettes, Laura Mvula, Zara Martin and Tamsin Egerton. Olivia’s copywriting portfolio covers website texts, press releases, lookbooks, SEO keyword texts, window display slogans and product descriptions for clients such as Kipling, Swatch, Next, Wrangler and Meng. Her skill for adapting to distinct brand voices extends to content marketing with blog posts created for the likes of Fiorelli, Orlebar Brown and Clerkenwell Vintage Fashion Fair which engage customers and create brand loyalty. Having had her first taste of journalism at the age of 12, Olivia is fulfilling what she has always wanted to do with the same passion she has always had for it. Olivia is currently available for freelance commissions.

PostsProjectsExperienceTeam

Projects

• 3

  FAULT MagazineSub Editor for FAULT Magazine issues 22 and 23. Developing a styleguide and proof-reading all magazine content.
• Swatch product descriptionsCreate engaging and informative product descriptions for Swatch following their brand guidelines.
• Piaget catalogue cover letterI was tasked with creating the cover letter for Piaget's Christmas catalogue to be posted out to their customers in the UK and America, and to be translated into various languages for other markets. The goal was to encapsulate the magic of the new season collection and encourage customers to visit Piaget stores, without being overtly sales driven.
• Suitcase MagazineFashion and beauty features written for Suitcase Magazine online. http://suitcasemag.com/fashion/health-and-beauty/the-power-of-baobab-beauty-secrets/ http://suitcasemag.com/fashion/health-and-beauty/how-to-stay-fresh-on-the-plane-beauty-secrets-from-air-hostesses/ http://suitcasemag.com/fashion/global-style/how-to-do-safari-chic/
• Meng CopywritingDeveloping the new brand's tone of voice and creating all copy for the website and social media channels.
• Fiorelli brand blogUpdate the Fiorelli brand blog to increase traffic to the website and inspire shoppers. http://fiorellisstylenotes.blogspot.co.uk/2013/06/update-your-wardrobe-in-summer-sale.html

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Work history

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Freelance Fashion Journalist & CopywriterFreelance
Sep 2014Freelance
Olivia Pinnock is a London-based, NCTJ-trained journalist specialising in fashion and lifestyle. She is currently Editor of fashion business publication CAF Magazine and writes for Suitcase, FAULT, The Holborn and more. She is dedicated to uncovering insightful and fascinating stories in a visually-driven industry and has a particular interest in fashion history and the business of fashion. A curious culture vulture, her portfolio also covers articles on beauty, travel, art, music, TV and film. Olivia has had the pleasure of interviewing celebrities including Billie Piper, Kate Nash, Matt Willis, The Noisettes, Laura Mvula, Zara Martin and Tamsin Egerton. Olivia’s copywriting portfolio covers website texts, press releases, lookbooks, SEO keyword texts, window display slogans and product descriptions for clients such as Kipling, Swatch, Next, Wrangler and Meng. Her skill for adapting to distinct brand voices extends to content marketing with blog posts created for the likes of Fiorelli, Orlebar Brown and Clerkenwell Vintage Fashion Fair which engage customers and create brand loyalty.
Marketing & Sales
Aug 2013 - Sep 2014Full Time
Heading up the marketing and sales of this new luxury womenswear brand. I also took on all copywriting requirements for the company. I landed stockists including Harrods, Selfridges and Neiman Marcus. Press coverage gained included InStyle and Lingerie Insight.

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Skills

• Fashion
• Copywriting
• Journalism
• Lifestyle
• Online
• Print
• Blogging
• SEO
• Wordpress
• Features
• Proofreading
• Web Content
• Media
• Popular Culture
• Social Meda

Education

NCTJ Diploma: Magazine Journalism
Jan 2011 - Jul 2011
BA(Hons) Journalism
Sep 2008 - Jul 2011