A creative, analytical and digital savvy individual. Graduated with a high 2:1 in Media Practice from the University of Sussex, I am innovative and results-driven, always looking to develop my skills which are shown through my hobbies and interests such as graphic design, music, animation and my own phone case business where I design and sell iPhone cases on my own e-commerce store.
Projects
- ag00dcall - My phone case companyI created a phone case business accidentally when I designed a case on Illustrator for myself and then got it made for me by the personalised phone case companies. After I decided to create some more designs and utilise and develop my digital marketing and graphic design skills by creating 'ag00dcall'.
- Feminism & Motherhood: An Animated DocumentaryMotherhood and Feminism is a mixed media animated documentary discussing the conflict and responsibility that women face today, career or motherhood? The documentary is told through a conversation between me and my mum where we explore these issues and delve into each other’s childhood through archive photographs and VHS recordings. The concept for this project was strongly influenced by feminist research I have done here at The University of Sussex, reading about feminist theory at an academic
Work history
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Communications and Commercial Support Administrator (Bank)Cambridge University Hospitals NHS Foundation Trust
Cambridge, United KingdomFull Time
•Supporting the development and management of the division’s internal and external communications allowing me to enhance my skills in marketing and communications within the health care sector.
Digital marketing for the Cambridge IVF unit:
•I create, schedule and analyse content across the social channels for Cambridge IVF (Facebook, Instagram and Twitter).
•When assigned the role I identified the need for a social media marketing strategy and launched Instagram to expand its online presence, increase interest & provide online support for patients.
•I co-produced a twelve-month marketing plan with the clinic's project lead after increasing our online presence & gaining growth from my original strategy, since, I have been leading and managing the social media strategy.
•Initiated responsibility for reporting monthly competitor research and completing a quarterly SWOT analysis for our social media channels.
Paediatrics & Maternity Communication Lead:
•Responsible for creating communication material within our division using Adobe Suites such as leaflets, posters, newsletters, videos and logos.
•Supporting the development of the NHS long term plan of utilising digital technology so people can look after their health better, for example, assisting on video projects for equipment instructional videos and assisting on content specifically in relation to Covid-19 on the CUH website for maternity and paediatrics.
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InternRosie Fox London Ltd.
- Brighton, United KingdomInternship
•Completed three-month marketing internship involving developing their online presence through independently running the social media content and activity (Instagram, Facebook and Twitter).
•Planned photoshoots once a week for the Instagram content through which I sourced & styled models and worked as the photographer and editor.
•Reached out and negotiated with blogger’s an influencer’s to increase brand awareness & utilise user-generated content.
•Assisted on the company’s website using the e-commerce software Magento by working on the SEO and updating stock.
•Created new marketing material for new collections including a point of sale board & leaflets.
•Increased Instagram likes by 30% during my eight-week placement in comparison to the posts eight weeks prior.
Skills
- Photoshop
- Abobe Illustrator
- Photography
- Adobe After Effects
- Animation
- Analytic Skills
- Reporting Analytics
- Social Media
- Social Media Marketing
- Social Media Management
Education
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BA Media PracticeUniversity of Sussex
- Brighton, United Kingdom
•Developed proficiency in industry-standard software and equipment through a wide range of creative production modules, including; Sound, Photography, Communication Design, Interactive Design, Documentary & Animation.
•Became heavily interested in the theoretical modules that focused on the role of media systems in public culture and the social world such as; Issues in
European Cinema, Debates in Media Studies, Theory Taste and Trash, TV: Fictions and Entertainments, Sound, Culture & Society, Advertising and Social Change, Theorising Media Practice & Celebrity, Media and Culture.
•Produced a five-minute animated documentary titled ‘Feminism and Motherhood’. My final year project allowed me to showcase my creative vision through my practical skills, contributing to a niche genre of animated documentary. It allowed me to step into new ground and focus on a topical subject, where I could represent my theoretical research through design and therefore employ my analytical and theoretical capability learnt at University. I attained a first in this project as well as all assignments completed in third year.