Paddy Loughman
Available

Paddy Loughman

Strategy Director and speaker (independent)London, United Kingdom
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Paddy Loughman
Available

Paddy Loughman

Strategy Director and speaker (independent)London, United Kingdom
About me
I am an independent strategy consultant and speaker. I'm focused on tackling the climate and ecological emergency, with a particular interest in the role business and culture can play in transforming our prospects. I specialise in brand, communications and narrative change. I work with a range of groups including the UNFCCC Climate Champions, and previously worked with leading consultancies Wolff Olins and Bow & Arrow. I also lecture on brand and storytelling, advise various climate-action and activism efforts, and coach presentation skills. Once upon a time I trained as an actor.
Projects
  • Stories For Life
    Stories For LifeThe converging crises we face are symptoms of a shared root cause: economic designs based on an outdated and harmful narrative – that we are separate from nature and separate from each other. If we are going to salvage what nature we have left and avoid further societal breakdown, we need to radically transform our economy, which means changing that narrative. This work explores how we as storytellers can do this, in the work we do everyday. See here: https://stories.life/ Get involved here:
  • #ItsOurTime
    #ItsOurTimeA civic voter registration campaign, encouraging the 1/3 of 18-30 year olds who aren't registered to vote, to register with climate in mind. Working with a totally "open challenge", we have been sourcing content from all corners. See more at https://www.instagram.com/ourtimeuk/ The campaign is run by Ella Saltmarshe, Jo Roach, Dan Burgess, Nana Bempah, If Not Now Digital, Martha Henson, Julie's Bicycle, Beccy McCray, Break Communications and Paddy Loughman. It has been supported by designers/
  • 'The good life': What can ads do about the climate?
    'The good life': What can ads do about the climate?Article for Wolff Olins www.wolffolins.com/views/the-good-life-advertising-the-climate-crisis Image credit: Joël De Vrind, via unsplash
Projects credited in
  • Top 10: career advice tips for 2022
    Top 10: career advice tips for 2022Job hunting? Thinking of pivoting your career? Struggling with motivation? Wanting to grow your network? We’ve got you! We’ve put together our top 10 career-related questions for 2022 to help you navigate through the year ahead, no matter if you’re just starting out, or already have experience in the industry. Click through to see insights, advice and top tips from industry mentors and our brilliant Dots community. Got some thoughts of your own? Please add your own wisdom if you have anything
  • Radical Everyone
    Radical EveryoneIn a time of global pessimism, how can business reignite hope and stimulate growth? Our research in partnership with CitizenMe told us: it should help everyone create radical change. Inside companies, this demands a rethink, of fundamental concepts. Our contributors start this conversation in the second part of this report. And how should leaders react? Robert Jones, our Head of New Thinking, lays out three steps. Radical Everyone
Work history
    U
    U
    StrategistUNFCCC
    London, United KingdomFreelance
    Brand and comms strategy with the High Level Climate Champions' strategic comms team.
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    T
    CoachThe Young Foundation
    London, United KingdomFreelance
    Brand workshops for start-up social enterprises
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Skills
  • Strategy
  • Brand Consultancy
  • Writing
  • Speaking
Education
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    D
    MA ActingDrama Centre London
     - London, United Kingdom
    Part of UAL: Central St. Martin's
    U
    U
    MA (Hons) English Literature, 1st classUniversity of Edinburgh
     - Edinburgh, United Kingdom
Awards
    D
    D
    Design Effectiveness Award: Service Design, BronzeDBA - Design Business Association
    https://effectivedesign.org.uk/winners/2015/service-design/pin-point
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    Best ActorNational Student Drama Festival