Pamm is on a mission to work with people who dare to change the world for the better, on their own terms. She aims to be part of as many projects that have long term benefits for the environment and societies at large. Bonus if it happens to be with mega cool people.
Her multidisciplinary skill set combines a highly research-driven approach that involves future forecasting and deep understanding of the subject matter and its peripheries. She is poised to solve challenges from art direction, music production to brand USP.
In 2016, she was listed as a 'Top 20 Disruptor' and 'One to Watch' by The Future Laboratory for her app, Watermelon Sugar. A tool that helps people understand their online consumption or a ‘Tamagotchi for Analytics’.
Her work has been published on D&AD, FRAME, Huffington Post, Dezeen, LSN Global and more. She has spoken at UsTwo, Rainmaking Loft, Sydney Design Festival and Milan Design Week, to name a few. She is on the Board of Trustee for the prison reform charity BakeRight and has previously mentored students at London College of Fashion and Sarah Bonell as part of a V&A programme. She also founded and fundraised for The Experimental House, a social platform connecting female innovators with industry leaders.
Today, Pamm spends her time leading Creative Strategy at DesignStudio. She has worked across an incredible range of clients and sectors, from WordPress to World Athletics, Eurostar to Onefootball, Martell to Foodpanda, Depop to Jaguar Land Rover, Staples to AO and so on.
Her extensive knowledge of new technologies and cross-cultural studies allow her to come up with resilient stories that have the longevity and power to impact businesses big and small. With a background in graphic design, interactive media and creative technology, Pamm comes at every challenge with an unconventional hybrid mind.
She is Singaporean at heart, loves noodles and raw wine, and is currently based in East London.
Projects
- OPENIn an effort to engage a visually-led generation with traditionally binary data, OPEN is a platform for businesses to better communicate brand transparency by bringing data to life with highly visualised 3D renders. Created in partnership with The Future Laboratory and exhibited at the Retail Futures Forum 2017. My role: Designer, 3D artist
Work history
Senior StrategistDesignStudio
London, United KingdomFull Time
DesignStudio is an independent agency based in London, helping brands find their meaningful difference in the world through design-led brand strategy.
: Responsible for translating complex industry research into exceptional brand and design directions
: Develop comprehensive brand platforms clarifying key business aspects from USP to infrastructure
: Focus on digital-first companies at multiple stages of their growth from startup to established
: Experience across diverse industries including SAAS, e-commerce, esports etc.
: Apply critical design thinking methodologies with a cross cultural approach
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Antidisciplinary Designer & Strategistfrompamm.net
London, United KingdomFreelance
frompamm.net is my personal practice and initiative as an all rounded creative. Having a diverse background in art, design and technology, i’ve developed a unique practice that lets me deliver creative solutions, no matter the brief.
: Named 'One to Watch' by The Future Laboratory
: Featured 'Top 20 Disruptors' for the Global Futures Forum & Most Contagious
: Invited speaker at UsTwo Design Week, Cass Art Emerging Artist Talk, Rainmaking Loft Design Interactions
: Crafted creative direction for female empowerment communities
: Lead, developed and produced cross-cultural events and workshops
: Proactive with client and project management for corporate engagement
Clients/Commissions
CDR Projects (London), Museum of Applied Arts & Sciences (Sydney), Perera Elsewhere (Berlin), Holition, Most Contagious, The Future Laboratory, Light Eye Mind Gallery, Red Bull Studios, Red Bull Music Academy, Arts Council England, Made In Arts London, University of the Arts London, The British Council, SEA Arts Festival, Singapore Tourism Board, Syndicate SG, Queen Elizabeth Olympic Park, V&A, Tate Britain, Reprezent Radio, Lomography International, Melissa Shoes
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Skills
- Analysis and Research
- Creative Strategy
- Applied Innovation
- Cross-cultural Awareness
- Emerging Technology
- Trend Forecasting
- Actionable Insights
- Creative Art Direction
Education
MA Material FuturesCentral Saint Martins (UAL)
- London, United Kingdom
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BA Graphic CommunicationLoughborough College of Art & Design
- Loughborough, United Kingdom
1st class honours, Top 10 Student 2008 - NAFA / LUSAD
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