OPEN is a data visualisation platform that helps brands communicate trust and transparency to visually led consumers.
The open-source platform aggregates publicly available data ranging from its environmental impact to its trading integrity.
Digital organisms are generated to represent individual businesses. Distinctive colours, textures and movements symbolise their respective ethical scoring.
The conceptual platform offers an intuitive system that speaks to the visually led, digital-native consumers that The Future Laboratory refers to as, ‘Gen Viz’.