OPEN
In an effort to engage a visually-led generation with traditionally binary data, OPEN is a platform for businesses to better communicate brand transparency by bringing data to life with highly visualised 3D renders. Created in partnership with The Future Laboratory and exhibited at the Retail Futures Forum 2017. My role: Designer, 3D artist
Prototyped as an open-sourced platform, OPEN aggregates publicly available data on companies (i.e. Future Fit Index) ranging from its environmental impact to its trading integrity.
Digital organisms are generated to represent individual businesses. Distinctive colours, textures and movements symbolise their respective ethical scoring.
The conceptual platform offers an intuitive system that speaks to the visually led, digital-native consumers that The Future Laboratory refers to as, ‘Gen Viz’.
Process
Project Tags
Companies
The Future Laboratory
- Education & Research