Prototyped as an open-sourced platform, OPEN aggregates publicly available data on companies (i.e. Future Fit Index) ranging from its environmental impact to its trading integrity.
Digital organisms are generated to represent individual businesses. Distinctive colours, textures and movements symbolise their respective ethical scoring.
The conceptual platform offers an intuitive system that speaks to the visually led, digital-native consumers that The Future Laboratory refers to as, ‘Gen Viz’.