- Editorial platform for John LewisI developed the digital Editorial platform for John Lewis and Partners, The Edit, covering all key category areas of the business. Building a team of talented journalists, commissioning, editing and working with the art direction and production teams on creating an aspirational, shoppable area of the website to inspire and inform the John Lewis audience. A focus on high quality content, SEO and magazine-quality imagery achieved outstanding results, both commercial and engagement.
- The Great Boden DiariesWith its quintessentially British DNA, fashion brand Boden has grown exponentially since it was conceived at Johnnie Boden’s kitchen table in 1991 and launched using his friends and family to showcase its products. Fast-forward 24 years and Boden has established itself as a lifestyle-first brand which focuses on family: creating clothes that women want to wear – and buy for her children and partner. Sunshine was challenged to refocus the company for the digital age and to re-energise the brand v
- The Skype Collaboration ProjectSkype wanted to connect with a younger, tech-savvy audience. Since launching ten years ago, it’s evolved into a sophisticated collaboration tool but is still best known for video calling friends and family. To showcase Skype’s lesser-known features, we created a new editorial platform designed to inspire and enable young creatives in the fashion industry while demonstrating how the technology can help support their creative ambitions. Our in-house editorial team of fashion journalists, filmmakers and editors created a regular stream of unique content. In just three months, we produced hundreds of exclusive articles, interviews, behind-the-scenes videos and insider tips to give emerging talent a unique insight into the world of fashion. The Skype Collaboration Project has had more than 4 million visitors and 400 million social media impressions. Our collaboration with Victoria Beckham made headlines around the world, including the front cover of Grazia, The Daily Mail, E! News and Good Morning America.
Projects credited in
- Bold, graphic, dark. A listed townhouse gets a modern makeoverLulu Roper-Caldbeck’s Islington home is a graphic, art-filled reflection of a chameleon career which started in fashion design at Paul Smith, moved into interiors when she opened cult concept store, Darkroom London, and transitioned into garden design when the store closed last year. We took the tour of her Darkroom-inspired townhouse which she shares with husband Marcus, son Oscar and cat Pearl, and found out what it takes to renovate a fire-damaged listed building on a budget (spoiler alert: y17
- Banish the bland. Enter Supermundane and ALL of the colourSupermundane’s career started in a kettle factory. Now, he’s a visual artist, illustrator, mural painter, poet, and one of MADE.COM’s newest designers. Rob Lowe, aka Supermundane chose his name out of the dictionary because it meant ‘beyond earthly things,’ exactly the opposite to how it sounds. His work? Pretty ethereal. Based in a colourful and chaotic studio in Forest Hill that’s littered with books, guitars, prints and posters - he’s completely at home. We stopped by to talk about his new ho24
- Inside the Barbican Estate with Photographer, Anton RodriguezBeing a nosy neighbour has turned out to be a rather successful hobby for photographer Anton Rodriguez, who lives in London’s love-it-or-hate-it Barbican Estate. “I’d walk down corridors in the Estate, and if a door opened I’d have a little peek in. I always wondered what the other flats looked like on the inside.” Now living in his third Barbican apartment, he’s tweaked, honed and refined his interiors style, going from Mid Century to modern minimalist - while also snapping the interiors of oth10
Head of Brand EditorialDunelm
London, United KingdomFull Time
Heading up Editorial Content, Social Media, PR, Influencer and Copy for the UK's most popular homewares retailer.
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