Skype wanted to connect with a younger, tech-savvy audience. Since launching ten years ago, it’s evolved into a sophisticated collaboration tool but is still best known for video calling friends and family.
To showcase Skype’s lesser-known features, we created a new editorial platform designed to inspire and enable young creatives in the fashion industry while demonstrating how the technology can help support their creative ambitions.
Our in-house editorial team of fashion journalists, filmmakers and editors created a regular stream of unique content. In just three months, we produced hundreds of exclusive articles, interviews, behind-the-scenes videos and insider tips to give emerging talent a unique insight into the world of fashion.
The Skype Collaboration Project has had more than 4 million visitors and 400 million social media impressions. Our collaboration with Victoria Beckham made headlines around the world, including the front cover of Grazia, The Daily Mail, E! News and Good Morning America.