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Cathy Powell
Available

Cathy Powell

Brand marketing directorLondon, United Kingdom
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Cathy Powell
Available

Cathy Powell

Brand marketing directorLondon, United Kingdom
Professions
  • Marketing Director
  • Brand Director
  • Head of Marketing
LevelSenior
AvailabilityFreelance, Full-time
QuestionsProjectsExperienceTeam
Projects credited in
  • OTRO
    OTROWe created the launch film for the Otro social campaign. Which premiered on the instagrams of the worlds best footballers, such as Messi, Neymar, Suarez, Mendy, Beckham, Zidane and more. "See Our Other Side"
  • SKYPE WITH VICTORIA BECKHAM
    SKYPE WITH VICTORIA BECKHAMWorking with Grammy nominated directors Fred & Nick, I produced and edit produced four online documentary films with Victoria Beckham. The films were funded by Skype, and focused on Victoria Beckham ?s successful fashion business.
  • SKYPE.COM REDESIGN
    SKYPE.COM REDESIGNAs part of the Skype.com team, I produced several final stage prototypes for the new design of the skype.com site. These prototypes were used in both user testing and circulated internally amongst Skype leadership.
  • SKYPE.COM
    SKYPE.COMAfter winning the best practices Webby award for Skype.com, Poke were tasked to help re-brand Skype.com after the Microsoft acquisition. Inspired by the way circles structured both their brand mark and iconography, we created a new minimal graphical language that perfectly placed them into being part of the Microsoft family. Role: Art Director. Credits: Design Director: Fred Flade, Designers: Kenzo Mayama Kramarz, Producer: Carolyn Appleton
  • The Skype Collaboration Project
    The Skype Collaboration ProjectSkype wanted to connect with a younger, tech-savvy audience. Since launching ten years ago, it’s evolved into a sophisticated collaboration tool but is still best known for video calling friends and family. To showcase Skype’s lesser-known features, we created a new editorial platform designed to inspire and enable young creatives in the fashion industry while demonstrating how the technology can help support their creative ambitions. Our in-house editorial team of fashion journalists, filmmakers and editors created a regular stream of unique content. In just three months, we produced hundreds of exclusive articles, interviews, behind-the-scenes videos and insider tips to give emerging talent a unique insight into the world of fashion. The Skype Collaboration Project has had more than 4 million visitors and 400 million social media impressions. Our collaboration with Victoria Beckham made headlines around the world, including the front cover of Grazia, The Daily Mail, E! News and Good Morning America.
  • THE SKYPE COLLABORATION PROJECT
    THE SKYPE COLLABORATION PROJECTI was part of the editorial team on The Skype Collaboration Project - Skype’s new online editorial platform designed to empower and inspire a younger audience. It aimed to demonstrate how Skype’s range of lesser-known technology can help support young creatives and their ambitions in the fashion industry.  I came up with editorial ideas, researched them and wrote them up into articles. I also interviewed influential fashion figure Jen Mankins and worked with up-and-coming photographer Jonnie Craig.  After The Skype Collaboration Project was established as a credible editorial platform, it became the vehicle to tell Victoria Beckham’s story of her rise in the fashion world. All in all, the project gained 400 million social media impressions and the site had more than 4 million visitors!
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Work history
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    O
    Director of BrandOTRO
     - London, United KingdomFull Time
    Getty Images logo
    Getty Images logo
    Head of Integrated MarketingGetty Images
     - Seattle, United StatesFull Time
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Education
    M
    M
    Bachelor of Science in Marketing and Management Information SystemsMiami University
     - Oxford, United States