I was part of the editorial team on The Skype Collaboration Project - Skype’s new online editorial platform designed to empower and inspire a younger audience. It aimed to demonstrate how Skype’s range of lesser-known technology can help support young creatives and their ambitions in the fashion industry. I came up with editorial ideas, researched them and wrote them up into articles. I also interviewed influential fashion figure Jen Mankins and worked with up-and-coming photographer Jonnie Craig. After The Skype Collaboration Project was established as a credible editorial platform, it became the vehicle to tell Victoria Beckham’s story of her rise in the fashion world. All in all, the project gained 400 million social media impressions and the site had more than 4 million visitors!