Emma Durgan

Creative Writer

London, United Kingdom
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Projects credited in

About me

Hello, I'm Emma. After learning all about ideas on the Watford creative course, I joined a startup called Sunshine where I was employee number six. Then I moved on to Google's Creative Lab, where I spent my days working on great briefs with some very lovely, talented people. I've worked on lots of things – VR, immersive experiences, audio, editorial, events, film treatments, adverts and brand books. I'm currently freelancing. To get in touch, email me on emmadurgan@gmail.com or call 07889 969 668.

Locked Pro Plan feature


  • Strategy
  • Writing
  • Concepting Ideas
  • Client Presentation
  • Communication
  • Editing
  • Copy Proofing
  • Proofing
  • Ad Copywriting
  • Audience-facing Copywriting

People I’ve worked with

Companies I’ve worked with

  • Google


    • Technology
  • S


    • V

      Various clients and agencies

      • G

        Google Creative Lab (through Adecco)

        Work history


        Senior Freelance Writer

        Various clients and agencies

        Aug 2017
        • London, United Kingdom
        • Freelance
        • Delivering against various advertising and social impact briefs. Writing, editing and proofing film, website and social media copy.


        Jan 2016 - Jul 2017
        • London, United Kingdom
        • Freelance
        • Senior writer at Google Creative Lab, working with a multidisciplinary team of art directors, designers, UXers, filmmakers and developers. Lead writer on campaigns ranging from virtual dinosaurs with the Natural History Museum to Google’s refugee crisis initiatives. Involved in The Dots mentorship scheme, mentoring and working with graduates.


        Creative Copywriter


        Jul 2013 - Dec 2015
        • London, United Kingdom
        • Full Time
        • Part of the first creative team hired, working into Creative Director Al MacCuish. Concepting and writing online and offline campaigns across platforms.



        Professional Development Diploma In Art Direction and Copywriting

        Watford Ad School

        Sep 2012 - Jul 2013
        • Watford, United Kingdom


        BA (hons) English Literature and Language

        University of Leicester

        Oct 2004 - Jun 2007
        • Leicester, United Kingdom
        • Achieved first-class marks in all my specialist subjects and dissertation, for which the subject was ‘Aestheticism and Morality in Oscar Wilde’s short-story The Picture of Dorian Gray and his play Salome’.



        Wood Pencil / Branded Content & Entertainment / Immersive / 2017


        • Google Creative Lab were asked to create a way for people to discover Natural History on Google’s Arts & Culture platform. Working with Natural History museums, they created ‘Back to Life in Virtual Reality’ - two experiences where prehistoric beasts come back to life from museum fossils. These can be viewed anywhere using Google Cardboard, as well as in the museums themselves. Users can come face to face with extinct animals and see how our actions impact species today - giving people a new way to experience the past and motivating them to help preserve life on our planet for the future.



        Graphite Pencil Graphite Pencil / Digital Design / Digital Installations / 2017



        Bronze Digital Craft Video / Moving Image

        Cannes Lions International Festival of Creativity


        Digital: Interactive / Augmented Reality / Virtual Reality Single Gold

        ADC Annual Awards

        • Digital: Interactive / Augmented Reality / Virtual Reality - Single


        VR / 360 2016 Silver

        The British Arrows

        • Awarded to Google Creative Lab for Google, Google Arts & Culture, Rhomaleosaurus & Giraffatitan: Back to Life in Virtual Reality, made for Google Creative Lab by Framestore, directed by Google Creative Lab