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Emma Durgan

Creative Writer

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Projects

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Do you really want to delete project BACK TO LIFE IN VIRTUAL REALITY?

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Do you really want to delete project THE NIKE FOUNDATION: GIRL EFFECT LIVE?

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Do you really want to delete project EQUALITY NOW: MAKE EQUALITY REALITY?

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Do you really want to delete project KICKSTARTER: MY BEAUTIFUL BROKEN BRAIN?

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About me

Hello, I'm Emma. After learning all about ideas on the Watford creative course, I joined a startup called Sunshine where I was employee number six. Then I moved on to Google's Creative Lab, where I spent my days working on great briefs with some very lovely, talented people. I've worked on lots of things – VR, immersive experiences, audio, editorial, events, film treatments, adverts and brand books. I'm currently freelancing. To get in touch, email me on emmadurgan@gmail.com or call 07889 969 668.

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Skills

  • Strategy
  • Writing
  • Concepting Ideas
  • Client Presentation
  • Communication
  • Editing
  • Copy Proofing
  • Proofing
  • Ad Copywriting
  • Audience-facing Copywriting

Work history

Currently

Senior Freelance Writer

Various clients and agencies

Aug 2017
  • London, United Kingdom
  • Freelance
  • Delivering against various advertising and social impact briefs. Writing, editing and proofing film, website and social media copy.

2017

Jan 2016 - Jul 2017
  • London, United Kingdom
  • Freelance
  • Senior writer at Google Creative Lab, working with a multidisciplinary team of art directors, designers, UXers, filmmakers and developers. Lead writer on campaigns ranging from virtual dinosaurs with the Natural History Museum to Google’s refugee crisis initiatives. Involved in The Dots mentorship scheme, mentoring and working with graduates.

2015

Creative Copywriter

Sunshine

Jul 2013 - Dec 2015
  • London, United Kingdom
  • Full Time
  • Part of the first creative team hired, working into Creative Director Al MacCuish. Concepting and writing online and offline campaigns across platforms.

Education

2013

Professional Development Diploma In Art Direction and Copywriting

Watford Ad School

Sep 2012 - Jul 2013
  • Watford, United Kingdom

2007

BA (hons) English Literature and Language

University of Leicester

Oct 2004 - Jun 2007
  • Leicester, United Kingdom
  • Achieved first-class marks in all my specialist subjects and dissertation, for which the subject was ‘Aestheticism and Morality in Oscar Wilde’s short-story The Picture of Dorian Gray and his play Salome’.

Awards

2017

Wood Pencil / Branded Content & Entertainment / Immersive / 2017

D&AD

  • Google Creative Lab were asked to create a way for people to discover Natural History on Google’s Arts & Culture platform. Working with Natural History museums, they created ‘Back to Life in Virtual Reality’ - two experiences where prehistoric beasts come back to life from museum fossils. These can be viewed anywhere using Google Cardboard, as well as in the museums themselves. Users can come face to face with extinct animals and see how our actions impact species today - giving people a new way to experience the past and motivating them to help preserve life on our planet for the future.

2017

2017

Graphite Pencil Graphite Pencil / Digital Design / Digital Installations / 2017

D&AD

2017

Bronze Digital Craft Video / Moving Image

Cannes Lions International Festival of Creativity

2017

Digital: Interactive / Augmented Reality / Virtual Reality Single Gold

ADC Annual Awards

  • Digital: Interactive / Augmented Reality / Virtual Reality - Single

2016

VR / 360 2016 Silver

The British Arrows

  • Awarded to Google Creative Lab for Google, Google Arts & Culture, Rhomaleosaurus & Giraffatitan: Back to Life in Virtual Reality, made for Google Creative Lab by Framestore, directed by Google Creative Lab