This was a project particularly close to my heart. My Beautiful Broken Brain is a feature-length film documenting the inspiring journey of Lotje Sodderland, a young woman who suffered a massive brain haemorrhage at just 34. Working with Lotje herself and award-winning director Sophie Robinson, our team created a social and PR campaign that helped successfully crowdfund the film via Kickstarter. I devised pledging incentive ideas, such as ‘A Word for Lotje’ and followed these through production and circulation. As well as writing the film poster’s endline, Kickstarter page, press releases and updating social media with daily tweets and facebook posts. The project won IndieWire’s Project of the Week.
