Patricia Pombo Insights Manager - Customer Marketing & Strategy | The Dots
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Patricia Pombo

Insights Manager - Customer Marketing & StrategyLondon, United Kingdom
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Patricia Pombo

Insights Manager - Customer Marketing & StrategyLondon, United Kingdom
About me
Insights Manager with vast experience within the retail industry. Bringing the customer perspective to the centre of the discussion to drive informed and strategic business decisions. Passionate about sustainability and supporting a responsible business model which value people, communities and planet.
Projects credited in
  • HTC Skatepark at SelfridgesTo run alongside the Selfridges Board Games campaign we built a custom pop-up skate park within the Selfridges Hotel event space. London’s biggest indoor skatepark was launched with a private party and open free to the public to skate for 1 month. It was very successful, used by 4,500 skateboarders and visited by over 10,000 people in just under 4 weeks. It received lots of praise and media coverage all over the world. As the project manager I was responsible for launch day logistics, running of the park for a month, sourcing and managing staff, organised private events, produced video content and assisted project director with budgeting.
  • Eye SeeSelfridges campaign, in store now. I am currently working on a brief that will be presented to the whole store on 11th September surrounding trends that have been a main focus for our department.
  • HTC - One Skatepark at SelfridgesTo run alongside the Selfridges Board Games campaign we built a custom pop-up skate park within the Selfridges Hotel event space. The park was launched with a private party and open free to the public to skate for 1 month. I was the lead art director / design for the entire project. Working with both Selfridges and HTC to create logos and branding that fitted into both brand directives. This was then placed throughout the park, into the main Selfridges store. Various online marketing assets as well, were being used on product and clothing. I also managed a team of art directors and an installation company to bring the park to life. This included bespoke sticker wraps, door and window graphics and throughout the park we featured unique wall and floor effects to give each section is distinctive look.
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Work history
    S
    S
    Insights ManagerSelfridges & Co.
    London, United KingdomFull Time
Skills
  • Customer Experience
  • Marketing Strategy
  • Insight Analysis
  • Actionable Insights
  • Public Speaking
  • Data Analysis
  • Qualitative Research
  • Quantitative Research
  • Quantitative Analysis
Education
    MasterUniversity of London
    London, United Kingdom
    Master degree (MSc) in Marketing with focus on Consumer Behaviour and consumption