Projects credited in
- YouTube + FleishmanLed the day-to-day measurement strategy for the YouTube brand for the Fleishman Hillard agency team gleaning insight from social sources to provide business intelligence and strategy to senior decision-makers and their marketing support team. Developed a brand measurement index to understand the impact of YouTube’s brand values on consumers and specific activations, which won a Shorty Award. Led the brand team for several brand campaigns (Pride, International Women's Day, and Rewind campaigns)