YouTube + Fleishman

Led the day-to-day measurement strategy for the YouTube brand for the Fleishman Hillard agency team gleaning insight from social sources to provide business intelligence and strategy to senior decision-makers and their marketing support team. Developed a brand measurement index to understand the impact of YouTube’s brand values on consumers and specific activations, which won a Shorty Award. Led the brand team for several brand campaigns (Pride, International Women's Day, and Rewind campaigns) including the #VoteIRL campaign in the 2016 Election season driving high participation from influencers, YouTube creators, and fans and was a Shorty Award Finalist (read more here: https://shortyawards.com/9th/youtube-voteirl).