Projects
- Les Mills + Key InteractiveManaged a six-figure paid media budget for fitness brand Les Mills global campaigns effectively driving lead generation, brand awareness, and engagement across social channels targeted to B2B and B2C audiences. The campaign drove the following results: a click-through rate, cost per lead, and conversion rate exceeding goal targets by +75%, a more efficient process to evaluate the lead quality and streamline media trafficking, and a consolidated Google Data Studio dashboard reporting in real-tim
- YouTube + FleishmanLed the day-to-day measurement strategy for the YouTube brand for the Fleishman Hillard agency team gleaning insight from social sources to provide business intelligence and strategy to senior decision-makers and their marketing support team. Developed a brand measurement index to understand the impact of YouTube’s brand values on consumers and specific activations, which won a Shorty Award. Led the brand team for several brand campaigns (Pride, International Women's Day, and Rewind campaigns)
Work history
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Digital Account ManagerWork Sandy
- Washington, United StatesFull Time
- Managed a significant paid media spend for Les Mills global campaigns
effectively driving lead generation, brand awareness, and engagement
-Project management lead for all new client onboarding, existing
clients, and internal projects
- Managed company social media and blog content building quarterly
plans resulting in an organic traffic increase by +150%
Senior Research ManagerEdelman
- Washington, United StatesFreelance
Managed secondary research projects across multiple Edelman
account teams in digital and social measurement, social listening and
monitoring, brand reputation issues, and white space analysis.
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Skills
- Digital Strategy
- Digital Analytics
- SEO
- Content Marketing
- Content Strategy
- Digital Planning
- Reporting Analytics
- Account Managment
- Project Management
- Social Media Marketing