Les Mills + Key Interactive

Managed a six-figure paid media budget for fitness brand Les Mills global campaigns effectively driving lead generation, brand awareness, and engagement across social channels targeted to B2B and B2C audiences. The campaign drove the following results: a click-through rate, cost per lead, and conversion rate exceeding goal targets by +75%, a more efficient process to evaluate the lead quality and streamline media trafficking, and a consolidated Google Data Studio dashboard reporting in real-time. I developed and presented campaign planning and strategy, quarterly business reviews, and media/budget recommendations to the global and local market senior decision-makers.