Patrick Sanyaolu is the founder of Black Matter London.
The vision of Black Matter was created in the Summer of 2016 after I watched and read stories of how young, unarmed, African American men and women were being brutally murdered by the police.
I became deeply frustrated at the world's silence on this issue, that period of frustration helped me realise the solution. The world was able to stay silent because my people lack a voice, by this I mean an economic voice.
Truly, an economic voice speaks the loudest in a world of capitalism. So, I envisioned a company that would have ventures in arts, sports, media and so on. Its purpose will be to deliver exceptional products and services, create jobs opportunities for marginalised individuals- young, old, Black, White, male or female.
Projects
- Eat CaribWe partnered with She&Bea Studios to create a Social Media strategy proposal for a new entrant into the Caribbean catering market - Eat Carib. Eat Carib approached us wanting to "generate leads" for their services straight away. However, due to our understanding of the market, the nature of the client's business and the Social Media landscape, we understood this could only be successfully achieved over a period of time - which presented a challenge- we needed to execute the brief in a way that
- Joe Gritty- MedusaWe partnered with up and coming musician Joe Gritty to launch his latest single- Medusa and focused our strategy on three key areas - Social, Visual and Marketing. Social- The objective of our Social Strategy was to build anticipation and raise awareness for the release of Medusa. This was executed by uploading short videos of Joe freestyling to Rap songs that had a "buzz" at the time. In doing so, it not only highlighted Joe's skills as a lyricist but made the content relevant to the audience
- A Conversation Concept VideoA Conversation Podcast is a topical discussion programme where the hosts analyse and evaluate the core issues experienced in our everyday lives. The programme aims to widen the discourse around Race, Mental Health, Politics and more. A Conversation was created with a single purpose - to shift perspectives. We are measuring the success of this Podcast based not only on its ability to entertain an audience but also, on its ability to actively engage that audience. We want the audience to be able
Projects credited in
- CONTENT CREATION: A Conversation Podcast Concept VideoA Conversation Podcast is a topical discussion programme where the hosts analyse and evaluate the core issues experienced in our everyday lives. The programme aims to widen the discourse around Race, Mental Health, Politics and more.1
- Throwback: Design SamplesSamples1
- FILM PRODUCTION: Medusa-Joe GrittyWe partnered with up and coming musician Joe Gritty to launch his latest single- Medusa and focused our strategy on three key areas - Social, Visual and Marketing. Social- The objective of our Social Strategy was to build anticipation and raise awareness for the release of Medusa. This was executed by uploading short videos of Joe freestyling to Rap songs that had a "buzz" at the time. In doing so, it not only highlighted Joe's skills as a lyricist but made the content relevant to the audience1
Work history
FounderBlack Matter London
London, United KingdomFull Time
Black Matter London is a multi-divisional agency specialising in creative direction, content creation, social strategy and management, film, podcasts + more
Media PlannerDentsu Aegis Network
- London, United KingdomFull Time
Skills
- Film Production
- Brand Management
- Brand Strategy
- Creative Direction
- Marketing
- Strategy
- Marketing Strategy
Education
U
U
Business ManagementUniversity of Lincoln
- Lincoln, United Kingdom