About me
I am a senior manager, specialising in marketing and communications. I'm interested in disrupting traditional approaches to marketing, but don't like it when people just apply a new description to a method and then claim it is something new.
I am experienced in managing teams and mentoring team members. I have a consultative approach to this and always listen to ideas (as long as they are presented in a thoughtful way).
I am keen to get involved in something in which I will be able to see the effect of my input.
Projects
- The Rose Castle project, CumbriaRose Castle was the palace of the Bishops of Carlisle for over 700 years, before the Church of England sold it in 2017 to internet entrepreneur John Snyder. He bought it as an enterprise with a heart. It was to provide a home for the Rose Castle Foundation, a charity run by his wife, Canon Sarah Snyder but also to provide a unique venue catering for private parties, weddings, exclusive use tourism and secure, confidential business retreats. I lead on research, product development, planning, yiel
Work history
Head of Marketing & Communications
- Grasmere, Ambleside LA22 9SH, UKFull Time
• Responsible for marketing and communications strategy, execution, budget, development of product, brand, positioning and audience development.
• Report to and manage relationships with a diverse and complex combination of Trustees, funders and stakeholders.
• Support and advise on development activities from public appeals to bid-writing.
• Joined the Trust on a temporary basis but was recruited to join the management team to deliver improvement and to help shape the organisation for the future.
• Introduced marketing strategy as integral part of the organisation.
• Developed, delivered and championed a brand, changing the ethos of the organisation.
• Produced meaningful market research to inform development of the visitor experience.
• Developed and delivered dynamic and innovative digital presence including website, blogs, social media and apps, applying technology in new ways to drive engagement.
• Represented the Wordsworth Trust and Cumbria on overseas missions to promote the region and Dove Cottage. Japan, India, USA, Mainland Europe.
• Managed relationships with DMOs, marketing consortia, industry bodies etc
• Increased revenue from admissions by approx 30% over nine years in a declining marketplace. Doubled the number of group visits, quadrupled the number of University visits.
Managing Director
- Rickmansworth, United KingdomFull Time
• New business and account management.
• Consulted with clients and provided solutions for their research, marketing, business development and publicity requirements.
• Briefed senior management and became embedded in organisations to deliver change and strategic and process improvements.
• Recruited and managed freelance contractors and suppliers to complete the service.
In 2007, I decided on a lifestyle change after a series of non-business related events.
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Skills
- Advertising
- Digital Media
- Marketing PR
- Branding
- Brand Management
- Market Research
- Marketing Strategy
- Social Media Marketing
- Communications
- Management
Education
(hons BA
- London, United Kingdom
English Literature and Drama
Awards
MCIM
Fellow