Paul Kleian

Head of Marketing & Communications

  • LevelSenior
  • LocationWindermere, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsMarketer - Managing Director

About me

I am a senior manager, specialising in marketing and communications. I'm interested in disrupting traditional approaches to marketing, but don't like it when people just apply a new description to a method and then claim it is something new. I am experienced in managing teams and mentoring team members. I have a consultative approach to this and always listen to ideas (as long as they are presented in a thoughtful way). I am keen to get involved in something in which I will be able to see the effect of my input.

Skills

  • Advertising
  • Digital Media
  • Marketing PR
  • Branding
  • Brand Management
  • Market Research
  • Marketing Strategy
  • Social Media Marketing
  • Communications
  • Management

Work history

2017

Head of Marketing & Communications

The Wordsworth Trust

Oct 2007 - Apr 2017
  • Grasmere, Ambleside LA22 9SH, UK
  • Full Time
  • • Responsible for marketing and communications strategy, execution, budget, development of product, brand, positioning and audience development. • Report to and manage relationships with a diverse and complex combination of Trustees, funders and stakeholders. • Support and advise on development activities from public appeals to bid-writing. • Joined the Trust on a temporary basis but was recruited to join the management team to deliver improvement and to help shape the organisation for the future. • Introduced marketing strategy as integral part of the organisation. • Developed, delivered and championed a brand, changing the ethos of the organisation. • Produced meaningful market research to inform development of the visitor experience. • Developed and delivered dynamic and innovative digital presence including website, blogs, social media and apps, applying technology in new ways to drive engagement. • Represented the Wordsworth Trust and Cumbria on overseas missions to promote the region and Dove Cottage. Japan, India, USA, Mainland Europe. • Managed relationships with DMOs, marketing consortia, industry bodies etc • Increased revenue from admissions by approx 30% over nine years in a declining marketplace. Doubled the number of group visits, quadrupled the number of University visits.

2007

Managing Director

Mud Puppy and Front Row Marketing

Jun 1999 - Jun 2007
  • Rickmansworth, United Kingdom
  • Full Time
  • • New business and account management. • Consulted with clients and provided solutions for their research, marketing, business development and publicity requirements. • Briefed senior management and became embedded in organisations to deliver change and strategic and process improvements. • Recruited and managed freelance contractors and suppliers to complete the service. In 2007, I decided on a lifestyle change after a series of non-business related events.

1996

Managing Director

CMC Ltd

Jan 1990 - May 1996
  • Rickmansworth, United Kingdom
  • Full Time
  • • Created the concepts for two successful advertising funded magazines. • Produced conferences and exhibitions. • Negotiated advertising and sponsorship packages. • Commissioned, edited and wrote editorial. • Managed design, print and distribution. • General management of sales, production and admin staff. I sold the magazine titles and conference contracts to a major publishing group in 1996.

Education

1981

(hons BA

University of London

Sep 1978 - Jun 1981
  • London, United Kingdom
  • English Literature and Drama

Awards

2016

MCIM

CIM

2002

Fellow

Royal Geographical Society