pc

paula cruz

Social Media ManagerCambridge, United Kingdom
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Pip Jamieson
Micaela Sapinho
pc

paula cruz

Social Media ManagerCambridge, United Kingdom
Projects credited in
  • ARU Documentary series
    ARU Documentary seriesChallenge: How do we make a lower tier university stand out in a crowded market where all university’s are saying everything they think potential students want to hear? Insight: Young people want to associate with people and university’s who have the same point of view as them on the world, who want to make a positive change, who challenge norms. ARU have the right to play in this area with their numerous entrepreneurial and rising star awards, as well as pioneering research that is positively i
  • ARU Community Leaflet Illustration
    ARU Community Leaflet IllustrationThe brief was to create an illustration to depict diversity and community at University life.
  • One as a hundred (2016)
    One as a hundred (2016)MA Printmaking project at Anglia Ruskin University Cambridge. The aim of the project is to explore the concept of identity and the self: this has been done by analizyng the events and cultural background that contribuited to the shaping of who I am today, the stereotypes that others addressed me and the categories they put me into, while trying to describe me, as well as the ones I tried to fit in, in the ongoing process of self discovery. The tool used to investigate this topic has been the photobooth picture, as a form of “self portrait” in which the camera settings can’t be changed and the only variable has been my appearence (the way I decided to dress, the makeup, my hair...) just like it would happen in everyday life. I chose the photobooth picture also because it is used in documents and forms of identification so it appeared to be able to give credibility to these identities, fictional or real, distancing the work from the “selfie-era” we are in. I then scanned the photobooth pictures and printed them using photopolymer etching.