With an Italian-Argentinian heritage, Paula blends creativity and strategy in branding. Trained as a designer at the Universidad de Buenos Aires, her work focuses on collaboration and mentoring aspiring designers to create resonant narratives for social change. While working as a designer for Grey México, BBDO Argentina and Amazon, her projects reflect her cultural roots and commitment to innovation, pushing the boundaries of possibility, creating enduring and inspiring experiences.
Work history
Art DirectorAmazon
- London, United KingdomFull Time
+ Help Operations Internal Communications (OIC) art direct and execute the design of the global event brands across multiple programs, form factors, and marketing channels.
+ Manage a wide array of concurrent design projects, from physical posters in fulfillment centers to digital designs viewed on mobile phone, in service of informing and educating front-line employees.
+ Communicate as needed with stakeholders and vendors to fully grasp design needs and deliverables.
+ Identifying opportunities and experimenting with applying new methods and concepts to design problems, working with outside agencies to oversee compelling designs and to drive our partners to maintain high design bar.
Art DirectorAmazon
- London, United KingdomFull Time
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Skills
- Art Direction
- Visual Design
- Animation
- Typography Design
- Layout Design
- Digital Design
- Digital Advertising
- Illustration
- Motion Design
- Photography
Education
Master of ArtsCentral Saint Martins (UAL)
London, United Kingdom
MA Narrative Environments.
Skills: Storytelling · Creative Writing · Speculative Fiction · World Building · Interdisciplinary Design
U
U
Bachelor’s Degree Graphic DesignUniversidad de Buenos Aires
Buenos Aires, Argentina
Grade: Graphic DesignerGrade: Graphic Designer
Skills: Visual Identity Design · Photography · Animation Direction · Visual Systems · Art Direction
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