With an Italian-Argentinian heritage, Paula blends creativity and strategy in branding. Trained as a designer at the Universidad de Buenos Aires, her work focuses on collaboration and mentoring aspiring designers to create resonant narratives for social change. While working as a designer for Grey México, BBDO Argentina and Amazon, her projects reflect her cultural roots and commitment to innovation, pushing the boundaries of possibility, creating enduring and inspiring experiences.
Projects
- ZEROA collaborative project that combines a 24-hour live radio broadcast with an innovative mobile and collapsible listening space, created for COP27 in partnership with Ain Shams University and Central Saint Martins. The project explores how public numeracy can address the climate crisis, using creative radio segments that blend languages, soundscapes, and environmental themes. Designed to engage diverse audiences, including London students and Middle Eastern diaspora communities, the initiative a
- Together @ AmazonCollaborated with Amazon in 2021 on a photography project aimed at showcasing the company as a welcoming and friendly workplace. The goal of the project was to encourage employees to return to the office after a long period of remote work due to the pandemic. The project involved creating a series of portraits that highlighted the diverse and vibrant community of Amazon employees. Each photograph was carefully crafted to capture the unique personalities and stories of the individuals featured,
- Do you remember?A playbook for a live-action role-playing game (LARP) that explores the concept of "lost futures"—futures that were once imagined but never materialised. Inspired by the philosophical ideas of hauntology from Jacques Derrida and Mark Fisher, the game invites participants to embody spectral characters representing these unrealised futures. Through a series of structured acts and playing cards, players interact and build narratives around their characters' origins and the worlds they come from,
Work history
Art DirectorAmazon
- London, United KingdomFull Time
Visual DesignerAmazon
- London, United KingdomFull Time
+ Help the Consumer Talent Acquisition Marketing (TAM) Content Team deliver crafted, on-brand, and scalable design collateral. Work to create publications and visual communications assets. Review and critique creatives related to projects including videos and campaigns.
+ Obsessively improving customer experience by capturing feedback, iterating, and developing a continuous improvement cycle for media. Scaling the TAM and central employer brand, contributing to brand consistency in all output. Managing workflows including the implementation of templates and processes to ensure precise turnaround of projects.
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Skills
- Art Direction
- Visual Design
- Animation
- Typography Design
- Layout Design
- Digital Design
- Digital Advertising
- Illustration
- Motion Design
- Photography
Education
Master of ArtsCentral Saint Martins (UAL)
London, United Kingdom
MA Narrative Environments.
Skills: Storytelling · Creative Writing · Speculative Fiction · World Building · Interdisciplinary Design
U
U
Bachelor’s Degree Graphic DesignUniversidad de Buenos Aires
Buenos Aires, Argentina
Grade: Graphic DesignerGrade: Graphic Designer
Skills: Visual Identity Design · Photography · Animation Direction · Visual Systems · Art Direction
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