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PEDRO RAMOS firstname.lastname@example.org -- EXPERIENCE Social MSD @ Wunderman UK Social Media & Digital Marketing Strategist @ MM+A Branding Professor/Speaker at Executive Master in Digital Marketing and E-Business @ ANJE/UMinho Exec Founder and Digital Project Manager @ D'Ouro Musa -- EDUCATION Marketing Management degree @ IPAM - Porto -- CERTIFICATION Digital Marketing @ IAB Spain Social Media Marketing Strategy @ EDIT Porto Facebook Pages & Ads Expert @ Facebook Academy
- Designing and implementing a social media strategy that aligns with the global brand identity and guidelines; - Planning and executing marketing activities for internal initiatives and product launches, including events and paid campaigns; - Sourcing and suggesting content for the client’s social channel, as well as organising into a pre-planned calendar; - Providing actionable insight based on monitoring and in-depth analysis of social media activity, and consumer conversations surrounding the client’s brands and products; - Reporting that summarise the social landscape over a given period, including KPI updates, content performance and recommendations; - Identifying local influencers to potentially partner with and drive advocacy features. - Developing and maintaining a good working relationship and communication process between Wunderman, Microsoft Digital Lead, and audience owners of the Microsoft subsidiary.
- Responsible for planning, analyze and implement a comprehensive Digital and social media strategy; - Lead the development of content with focus on the increase of engagement for social media; - Define and implement strategies to achieve KPIs; - Research and develop methods to learn and understand emerging trends and technologies; - Analyze and report;
Professor/Speaker in the modules of: - Social Media Marketing: Facebook; - Advertising in Facebook;
- Analyze and plan a comprehensive Digital and social media strategy; - Define strategies to achieve KPIs; - Research and develop methods to learn and understand emerging trends and technologies;
Digital Branding; Social Media strategy and planning; Analysis and monitoring of social media and web presence; Digital Communication; Sound advertising; Content creation; Video advertising production.