About me

I like to solve jigsaw puzzles, face challenges, find and work on solutions that bring the best and help the teams to grow. Digital Strategist / Planner with more than 6 years experience in several industries: Tech, Media, Retail & FMCG, agency and client-side. Due to my education and cultural environment, I was taught to be tenacious and strive to achieve my goals. With that in mind, I lay my head on the challenges, and I always pursue the best result. Specialities: - Digital Marketing Strategy - Digital Media planning & execution (Display, PPC, Paid Social) - Media planning (Print & POS) - Performance Marketing & acquisition - Social Media Marketing - SEO - Content strategy Tools: - Sprinklr (Advanced Certification) - Google Adwords & DoubleClick (DBM, DCM, Search) - Google Tag Manager, Allocadia & other tag systems. - Analytics: Google Analytics & IBM Digital Analytics - Tableau & Power BI - Search: SEMRush, Brightedge, MOZ, Screaming Frog, Majestic - Microsoft Office - Project Management tools (MS Project, Trello, Asana, etc.)

PostsProjectsExperienceTeam

Projects

• 5

  Social Media - L'Oreal Professionnel PTManagement of social media channels to L'Oréal Professionnel PT (facebook, Instagram & Youtube)
• 2

  E-Commerce to Jean Louis David PTCreation and implementation of strategy to activate the e-commerce of Jean Louis David PT. Management and Planning of Social Media Strategy to Jean Louis David Online Channels.
• 2

  Digital Strategy - HomeingPlanning and Implementation of Digital Strategy to website and social channels of Homeing (Exponor faire)

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Work history

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Performance Executive DirectorOMD EMEA
Jan 2021London, United KingdomFull Time
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Social Media Strategist & Analyst for Microsoft WEWunderman Thompson
Mar 2016London, United KingdomFull Time

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Skills

• Advertising
• Marketing PR
• Copywriting
• Social Media Marketing
• Strategic Planning
• Creative Thinking
• Illustrator
• Photoshop
• Content and Media Writing
• Comms Strategy

Education

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Marketing ManagementIPAM
Jan 2013 - Feb 2016Porto, Portugal
Marketing Management