I am Penny Lee, your personal niche brand consultant. Working with kick-ass women in business. Defining who you are, what you do and why. Bringing you and your story to your business or career. Working together on how you present yourself online and in real life. Work with me to find your niche and your power: penny@thebranddirectoress.com
'F*ck it, I'm going niche™' –Penny Lee
Projects
- Personal branding and web design for business leader and speaker at NikeFrancesca is an international leader of business and people at Nike currently based in Singapore. We created a fresh bold brand profile for Francesca as a business leader mentor and speaker. Bold statements with a bold colour block palette that continued in a specially commissioned portrait by Barcelona based artist, Petra Eriksson. Perfectly capturing Francesca’s energy in her own positive and powerful style. And resulting in a unique headshot and profile.
- Leeds University Union rebrandHired in by agency: B&W Studio I was brought in on the project as a brand strategist and creative for the branding pitch and the initial rollout. When their union building underwent a 20 million refurbishment, LUU decided it was time to refresh their brand, with a flexible new identity for their campus and online presence. Including signage, interior graphics, website and social media. I worked on developing the winning pitch with the team at B&W Studio and at the initial roll out stage. LUU is
- Rebrand and website design for creative business coach and consultant – aurielAuriel Majumdar is a creative business coach, consultant, teacher and poet. The whole brand tone we created is approachable, open and reassuring. Auriel is listening and speaking from a place of knowledge and experience. Services: Creative direction, Brand strategy, Brand design, Art Direction, Web design, Social media profiles. Photography: Helena Dolby
- CreativeMornings™ limited edition bumper book and websiteCelebrating three years of CreativeMornings™ in Sheffield, UK. Featuring the speakers and their stories in a limited edition 100 page book and accompanying website. The whole project was created together with the talented volunteers of the Sheffield CreativeMornings™ team. Creative Direction. Website design. Editorial design: Penny Lee Photography: Helena Dolby Illustration: Rich Wells Team illustrations: Lisa Maltby Copy: Molly McGreevy Website build: Lucy Davies
- Walking Whisky Wellness / A Business Conference in DisguiseDiscussions on the future of work culture in interesting places. #DoYourBusinessOutside I organised some networking day events walking in the outdoors. In 2018 it grew into a conference in the highlands of Scotland in 2018 with 10 great speakers and a gathering of delegates over 3 days. It was superb. It is currently taking a break to re-energise and will be back with you all in 2021. walkingwhiskywellness.com
- CreativeMornings/Sheffield host 2016 - 2019A monthly breakfast lecture series for the creative community. Events selling out each month to an ever-increasing community. In 2008, Tina Roth Eisenberg started CreativeMornings™ out of an idea for an ongoing, accessible event for New York’s creative community. The concept was simple: breakfast and a short talk one Friday morning a month. Believers in the power of these mornings get-togethers, I chose to celebrate and share creative thinking by bringing what started in NYC to fresh creative t
Projects credited in
- A nod to Swiss design for Frankly Green + Webb.Frankly Green + Webb are digital experience experts for the cultural sector. In collaboration with niche seeker and strategist, The Brand Directoress. With a nod to Swiss design reflecting their experience and trust. Dotto focus was on the logo marque, typography, editorial and layout of reports, talks and proposals. https://dotto.studio/fgw
- Where future meets craftIn collaboration with The Brand Directoress. The Haberdashery helps brands + individuals create conscious products for the family market. Products worthy of their space in the world. The name Haberdashery references a background in and love of textiles. Creative inspired by traditional craftsmanship and the passion for all things future. Dynamic thread. Stitching as code. https://dotto.studio/where-future-meets-craft
- International Women’s Day 2022, meet 100 rising stars inspiring changeWe still have a way to go when it comes to improving gender diversity and equality in the creative, tech and digital industries – which is why it is so important for us, as a platform, to use our force for good. We’re thrilled to be releasing our annual list celebrating and shining a spotlight on 100+ rising stars – as nominated by The Dots community – who are transforming the industry of today and inspiring the generation of tomorrow. The list beams with brilliant, talented people and their d118
Work history
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The Brand Directoress®The Brand Directoress Limited
United KingdomFull Time
I am Penny Lee and I work with transforming kick-ass women in business. Finding your niche, finding your power. Bringing you and your story to your business or career. Creating brand strategies with vibe. Getting your messaging on point. Photoshoots with confidence. A sharp online presence. Directing brand design to suit you. Your personal niche brand consultant. Working together on how you present yourself online and in real life. It's time!
I just really believe in the concept of niche and daring to be different. I could bang on about niche all day - so I do :)
'F*ck it, I'm going niche™'- Penny Lee
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Co-founder / Creative PartnerStudio theGirls™
- Amsterdam, NetherlandsFull Time
A small creative agency with big ideas in the heart of Amsterdam. A strong focus on meaningful, bold and fun work with lots of collaboration. Concept creation, Art Direction and Design for a variety of brands and agencies with ideas for physical and digital. Clients included: Affordable Art Fair(NL, SG), Johan Kramer, 328 stories, Lemz (IKEA), Pirate (J.C.Rags, D.E.P.T, Vingino), Tribal/DDB (KLM.com), Wink (Asics, Bacardi), Wieden + Kennedy (Levis)
Skills
- Brand Creative Strategy
- Brand Creation
- Brand Building
- Brand Communication
- Brand Concept
- Brand Activation
- Brand Design
- Brand Development
- Brand Analysis
- Brand Agency