Projects
- Sucker ArtistsBased in Southampton, Sucker is a music management and events company, releasing records and promoting shows nation wide. The brand evolves around the simple observation of a lollipop that inform a variety of visual elements, from the counters of the typography to the instruments used in the illustrations. This allows the brand landscape to have a fun and eccentric personality.
- Net by Crowne PlazaIn order to challenge the corporate conventions, we needed to challenge the brief. Crowne Plaza need to speak to the new generation of business traveller, therefore we opted for an experimental research brand—rather than a rebrand. Introducing Net—the experimental off-shoot of Crowne Plaza, moving with the face of business. Pop-up hotels, workspaces and events create a flexible platform for collaborative business whilst challenging the corporate conventions of hotels. Net is research through bra
- Fever Tree & Malaria No More UKWith quinine being a key ingredient in tonic water as well as a treatment of malaria, Fever Tree wanted to create a series of limited edition bottles for a campaign with Malaria No More UK. In African culture, tribal face painting isn’t only a form of self expression or hunting, but it is also used to scare one's enemies away. This became a strong connection to the relationship between quinine and the enemy; malaria. Using tribal face painting as a source of inspiration, I created visuals that symbolise what ‘life’ means to the four countries in my chosen continent (Africa).
- HandsChoosing a movie on film streaming services can often be difficult due to over-saturation, resulting in endlessly scrolling through bad film generated by algorithm. Unlike many services, MUBI only select 30 great films. All picked by hand. With this in mind, how can we usher film lovers to use MUBI as their go-to film provider? Whilst technology is great for many things, it's not so great for picking films. This campaign simply celebrates the one major asset that technology lacks—hands. With nothing but a nifty scanner, printer and laptop, we showcase how films should really be picked. In collaboration with Steven O'Neil
- The Dorset Chocolate CompanyBased in Dorset, The Dorset Chocolate Company are dedicated to making delicious handmade chocolate. To reach a wider audience, I was asked to reinvent their identity whilst undertaking an internship at Salad. Whilst Dorset is commonly known for its historical context, I wanted to avoid the heritage cliché. Looking into the famous landscapes, my inspiration was drawn to the underlying rock formation that create the magnificent sceneries of Dorset. Watercolour was used to add artistic value to the brand and attract the right target audience. This project is a concept piece that has not yet been fully realised.
- 3 PointsThroughout human history, the case of fads have always been a part of our cultural landscape. However, by understanding the underlying structure of a fad, we can see a consistent pattern within such a diverse subject. A fad's typical structure takes on a similar shape to that of a ‘bell curve’. This shape consists of three points— the start, its peak and its end. These three points inform the overall structure of this collection. To reflect this approach, 3 Points is a three zine publication which includes a system of typographic experiments and interpretations that inform the reader of common characteristics of a fad.
Work history
A
A
DesignerAlphabetical
London, United KingdomFreelance
M
M
DesignerMultiadaptor
London, United KingdomFull Time
+ Show more
Skills
- Visual Arts
- Print Design
- Art Direction
- Design
- Illustration
- Illustrator
- Indesign
- Photoshop
Education
BA(Hons) Graphic DesignArts University Bournemouth
- Bournemouth, United Kingdom
Communicating to inform, educate, entertain, and persuade
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U
Pre DegreeUCA Epsom
- Epsom, United Kingdom
Pre - Degree
Awards
AOI World Illustration Awards 2019Association of Illustrators (AOI)
ShortlistISTD Student Assessment 2017International Society of Typographic Designers (ISTD)
Passed the ISTD Student Assessment 2017 for the 3 Points piece+ Show more