Petka Blahova

Account Manager

Projects

About me

I am an excited traveler, which enjoys exploring new countries and new cultures. I like online marketing, as it is very dynamic industry with unexpected breathtaking innovations.

Skills

  • Digital Maketing
  • Paid Search
  • Paid Social
  • Adverising
  • Media
  • Account Management
  • Marketing Communication
  • MS Office
  • Google Adwords
  • Google Analytics

Companies I’ve worked with

View all
  • trivago

    trivago

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    • IT
  • L'Oréal

    L'Oréal

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    • Hair, Beauty & Cosmetics
  • M

    Moving Walls

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    • L

      Lion & Lion

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      Work history

      Currently

      Brand SEM Performance Manager

      trivago

      Nov 2018
      • Düsseldorf, Germany
      • Full Time
      • Responsibilities: ● Managing performance marketing projects (SEM) on global level for branded and competitor purposes in 43 countries ● Performance monitoring and reporting, budget management by using internal and external tools as Google, Bing, Yahoo, Geminy, Seznam, Looker ● Internal and external communication with stakeholders ● Implementation of branded marketing strategy

      Currently

      Account Manager

      McCann Ericson

      Jun 2017
      • Prague, Czechia
      • Full Time
      • Account Manager for the client Mastercard Czech Republic Responsibilites: ● 360-degrees client service ● managing of both client and internal creative team, coordination of different third parties and client partners ● planning and approving processes with central agency teams

      2017

      Account Manager

      Lion & Lion

      Mar 2016 - Apr 2017
      • Kuala Lumpur, Malaysia
      • Full Time
      • My Responsibilities: ● responsible in managing client account (Compare Asia and Compare Europe) and managing strategic digital campaigns to achieve objectives and KPIs, ● managing performance marketing projects (SEM, social, display), ● preparing performance reports of digital channels using tools as SuperMetrics, GA, FB, Doubleclick, pre-campaign and post campaign analysis ● working with clients from SEA markets (including Singapore, Indonesia, Malaysia, Thailand, Philippines + Hong Kong, Taiwan) and Europe (Belgium, Finland, Portugal, Norway, Denmark),

      2016

      Digital marketing business analyst

      Moving Walls

      Mar 2015 - Mar 2016
      • Kuala Lumpur, Malaysia
      • Full Time
      • My Responsibilities: ● carry out in­depth market research and analysis to support on­going project to develop Out of Home (OOH) audience measurement system, ● identify issues, form hypotheses and solutions; analyze the business from different angles, ● conduct analysis, validation and data transformation work, ● preparing reports and presentations for management and customers, ∙ ● collation of data from multiple sources and transformation into clear and concise formats, ● clearly identify opportunities for the business through data analysis and interpretation,

      2014

      Marketing Intern

      L'Oréal

      Sep 2013 - Jul 2014
      • Prague, Czechia
      • Internship
      • My Responsibilities: ● helping with marketing execution and preparation of marketing communication in multiple national markets,

      Education

      2015

      Sep 2009 - Feb 2015
      • Prague, Czechia
      • My major was business management with minor specialisation in marketing