Poonam Dhuffer

Founder of YSM8

Level
Mid Level
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

Projects

Projects credited in

Skills

  • Photoshop
  • Social Media
  • Adobe
  • Textiles Design
  • Weaving
  • Web Analytics
  • Copy Writing and Editing
  • Photoshop/illustrator/indesign
  • Time Management Scheduling
  • Layout Editorial Design
  • Print Pattern
  • Photography
  • Google Analytics
  • Client Presentation
  • Event Management
  • Consumer Lifestyle
  • Lifestyle Journalism
  • Journalism
  • B2B Editorial
  • Research
  • Moderating

People I’ve worked with

Companies I’ve worked with

  • WGSN

    WGSN

    • Publishing
  • Crowd DNA

    Crowd DNA

    • Education & Research
  • IKEA UK

    IKEA UK

    • Interior Design
  • Between Borders

    Between Borders

    • Media Production

Work history

2018

Trend Consultant

YouthSight

Nov 2018 - Nov 2018
  • London, United Kingdom
  • Freelance
  • Researching and writing trends for the newsletter for clients.

2018

Trend Consultant

Havas Media

Aug 2018 - Sep 2018
  • London, United Kingdom
  • Freelance
  • Community management and qual analysis for a global fashion client.

2018

Trend Consultant

Collusion

Jul 2018 - Jul 2018
  • London, United Kingdom
  • Freelance
  • Consulting and copy writing.

2018

Qualitative Researcher

Crowd DNA

Feb 2018 - Mar 2018
  • London, United Kingdom
  • Freelance
  • - Desk research and designing task activities for global lifestyle retailer and alcohol brands - Moderating online communities and probe participants to drive relevant insight - Create and present key findings to teams - Social media listening using analytic intelligence tools - Providing support to senior consultants and directors - Input data for quant analysis

2017

Trend Consultant

IKEA UK

Sep 2017 - Sep 2017
  • Sweden
  • Full Time
  • Researching and presenting findings around seasonal gifting.

2017

Editor

WGSN

Nov 2014 - Jan 2017
  • London, United Kingdom
  • Full Time
  • Creating, planning and analysing content from real-time to providing B2B insight for a two-year period, to consultancy projects for WGSN Lifestyle & Interiors platform Developing, writing, editing and scheduling content across all social channels Global travel to tradeshows. Photographing and writing analysis of trends hitting markets Leading and co-ordinating monthly creative socials and workshops Presenting design strategies and social media insight to provide advice to clients Supporting and being point of call for client services and business development teams in their pursuit of key and potential clients Presenting in-depth trends covering lifestyle, colour and print & pattern trends for S/S 18 at 100% Design Fair. Also presenting in-house to clients and colleagues, assessing current and future trends impacting global the interiors market Storytelling at Trends Day to global teams Managing freelancers and intern budgets

2014

Associate Editor

WGSN

Nov 2012 - Nov 2014
  • London, United Kingdom
  • Full Time
  • Researching and writing trend reports across thirteen categories Planning and scheduling content across all social platforms Editing freelancers copy and image selection Visiting European trade shows and writing an in-depth event analysis

2012

Editorial Assistant

WGSN

Nov 2011 - Nov 2012
  • London, United Kingdom
  • Full Time
  • Tagging catwalk and trade shows images with the correct taxonomy across all of the site Comprehensive global retail store analysis Writing and editing features for the blog and Tumblr

2011

Print Assistant

Monsoon Accessorize

May 2011 - Jul 2011
  • London, United Kingdom
  • Internship
  • Developing colour ways and creating mood boards Organising print samples for the womenswear department Researching print and pattern trends for collections

Education

2011

BA (Hons) Textile Design

Birmingham City University

Jul 2008 - Apr 2011
  • Birmingham, United Kingdom
  • Achieved 2:1 in Woven Textiles

2006

Art and Design Foundation Diploma

Birmingham City University

Jul 2005 - Apr 2006
  • Rochester, United Kingdom
  • Achieved Merit