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Poonam Dhuffer

Trend Consultant

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  • LevelMid Level
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsContent Editor - Creative Editor - Copywriter


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About me

Highly focused and pro-active Editor who has solid experience generating visual and written content on a weekly and monthly basis. Creative thinker, with a strong eye for colour, pattern and layout. I am also positive, dedicated and diligent, with strong communication and organizational skills.


  • Photoshop
  • Social Media
  • Adobe CS6
  • Textiles Design
  • Weaving
  • Web Analytics
  • Copy Writing and Editing
  • Photoshop/illustrator/indesign
  • Time Management Scheduling
  • Layout Editorial Design
  • Print Pattern
  • Photography
  • Google Analytics
  • Client Presentation
  • Event Management
  • Consumer Lifestyle
  • Lifestyle Journalism
  • Journalism
  • B2B Editorial

Work history


Trend Editor


Jul 2017
  • London, United Kingdom
  • Freelance
  • Researching, editing, presenting trends and insights for the lifestyle and interior market.




Jan 2015 - Mar 2017
  • London, United Kingdom
  • Full Time
  • Creating, planning and analysing content from real-time to providing B2B insight for a two-year period, to consultancy projects for WGSN Lifestyle & Interiors platform Developing, writing, editing and scheduling content across all social channels Global travel to tradeshows. Photographing and writing analysis of trends hitting markets Leading and co-ordinating monthly creative socials and workshops Presenting design strategies and social media insight to provide advice to clients Supporting and being point of call for client services and business development teams in their pursuit of key and potential clients Presenting in-depth trends covering lifestyle, colour and print & pattern trends for S/S 18 at 100% Design Fair. Also presenting in-house to clients and colleagues, assessing current and future trends impacting global the interiors market Storytelling at Trends Day to global teams Managing freelancers and intern budgets


Associate Editor


Jan 2013 - Jan 2015
  • London, United Kingdom
  • Full Time
  • Researching and writing trend reports across thirteen categories Planning and scheduling content across all social platforms Editing freelancers copy and image selection Visiting European trade shows and writing an in-depth event analysis


Editorial Assistant


Jan 2012 - Jan 2013
  • London, United Kingdom
  • Full Time
  • Tagging catwalk and trade shows images with the correct taxonomy across all of the site Comprehensive global retail store analysis Writing and editing features for the blog and Tumblr


Print Assistant

Monsoon Accessorize

Jul 2011 - Sep 2011
  • London, United Kingdom
  • Internship
  • Developing colour ways and creating mood boards Organising print samples for the womenswear department Researching print and pattern trends for collections



BA (Hons) Textile Design

Birmingham City University

Sep 2008 - Jun 2011
  • Birmingham, United Kingdom
  • Achieved 2:1 in Woven Textiles


Art and Design Foundation Diploma


Sep 2005 - Jun 2006
  • Rochester, United Kingdom
  • Achieved Merit