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Poonam Dhuffer

Freelance Trend Consultant

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  • LevelMid Level
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsContent Editor - Creative Editor - Copywriter


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About me

Trend consultant ~ creative strategist ~ content editor ~ visual story-teller. I help brands with creative strategies and content creation. A positive and pro-active individual, with a strong eye for design and layout, coupled with a great sense of humor. Embodying core values of togetherness, collaboration and delivering work with an impact. Five years experience working with global trend forecasting company WGSN Lifestyle & Interiors, researching global trends across thirteen product categories. Prior to this, I worked at Monsoon Accessorize gaining an understanding of buying and design sectors for retail. I also worked at Margo Selby, a woven design studio. With a background in textile design, product development, and trend research, I am always looking to challenge myself and evolve. Interests - researching cultural insights, holistic lifestyles and cooking SKILLS & STRENGTHS - Content creation - Researching, writing, and editing trend reports, presentations. Creating relevant, accurate and meaningful copy for B2B and B2C. Creative - In-depth understanding of commercial bed & bath, print & pattern, colour, outdoor living, textile, seasonal gifting and celebrations markets Collaboration - strong and supportive team member, always contributing and nurturing creative environments. Proactively contributing to company culture Research - writing, editing and developing trend and product analysis. Creating relevant and factual trend analyses, forecast reports for real-time and spotting trends two years ahead Public speaking - ease of speaking and relating to clients, presenting in-house and to clients. Building creative presentations using PowerPoint and Keynote Software - Mac literate, Photoshop, Illustrator, Keynote, Powerpoint, Excel Got a project in mind? Wanna grab a cuppa to discuss further? Feel free to drop me a line Email: Instagram: @pdhuffer


  • Photoshop
  • Social Media
  • Adobe
  • Textiles Design
  • Weaving
  • Web Analytics
  • Copy Writing and Editing
  • Photoshop/illustrator/indesign
  • Time Management Scheduling
  • Layout Editorial Design
  • Print Pattern
  • Photography
  • Google Analytics
  • Client Presentation
  • Event Management
  • Consumer Lifestyle
  • Lifestyle Journalism
  • Journalism
  • B2B Editorial

Work history


Trend Editor


May 2017
  • London, United Kingdom
  • Freelance
  • - Trend and consumer research across categories - Moderating online communities for a global retailer and alcohol brand - Analysing qualitative and quant data - Writing and editing copy for lifestyle brands - Creating B2C content for lifestyle, fashion, and retail brands




Nov 2014 - Jan 2017
  • London, United Kingdom
  • Full Time
  • Creating, planning and analysing content from real-time to providing B2B insight for a two-year period, to consultancy projects for WGSN Lifestyle & Interiors platform Developing, writing, editing and scheduling content across all social channels Global travel to tradeshows. Photographing and writing analysis of trends hitting markets Leading and co-ordinating monthly creative socials and workshops Presenting design strategies and social media insight to provide advice to clients Supporting and being point of call for client services and business development teams in their pursuit of key and potential clients Presenting in-depth trends covering lifestyle, colour and print & pattern trends for S/S 18 at 100% Design Fair. Also presenting in-house to clients and colleagues, assessing current and future trends impacting global the interiors market Storytelling at Trends Day to global teams Managing freelancers and intern budgets


Associate Editor


Nov 2012 - Nov 2014
  • London, United Kingdom
  • Full Time
  • Researching and writing trend reports across thirteen categories Planning and scheduling content across all social platforms Editing freelancers copy and image selection Visiting European trade shows and writing an in-depth event analysis


Editorial Assistant


Nov 2011 - Nov 2012
  • London, United Kingdom
  • Full Time
  • Tagging catwalk and trade shows images with the correct taxonomy across all of the site Comprehensive global retail store analysis Writing and editing features for the blog and Tumblr


Print Assistant

Monsoon Accessorize

May 2011 - Jul 2011
  • London, United Kingdom
  • Internship
  • Developing colour ways and creating mood boards Organising print samples for the womenswear department Researching print and pattern trends for collections



BA (Hons) Textile Design

Birmingham City University

Jul 2008 - Apr 2011
  • Birmingham, United Kingdom
  • Achieved 2:1 in Woven Textiles


Art and Design Foundation Diploma

Birmingham City University

Jul 2005 - Apr 2006
  • Rochester, United Kingdom
  • Achieved Merit