Projects
- Novelized RecipesAn initiative that mixes two universal pleasures: cooking & reading. 6 recipes that belong to 6 fiction stories. All you have to do is read the story and follow the steps that appear in color. The waiting times between each step coincide with the reading time. So you're entertained while you wait. The recipes were available on the website, by order or in pack in-store next to their ingredients.
Work history
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Senior Art DirectorOgilvy & Mather
Madrid, SpainFull Time
Clients: Ford, Iberia Airlines, DGT (Spanish Traffic Dept).
- Developing creative concepts with a strategic vision and thinking towards brand communication and design.
- Developing advertising campaigns (new media, branded content, TV and digital) with appealing visuals and storytelling.
- Creating brands for new products, branding development for advertising campaigns, and brand consultancy.
- Formulating clients’ proposals developing concepts and designing layouts, branding, and websites.
- Participation in creative pitches, and winning.
- Overseeing the production of audiovisual, photography, illustration and digital projects until final artwork.
- Working collaboratively with copywriters, designers, and developers.
- Presenting projects to clients and account managers.
Senior Art DirectorCheil
- Madrid, SpainFull Time
- Clients: Samsung (Mobile, TV & AV and Appliances), Vodafone.
- Developed campaigns concepts in order to launch a new product (digital, new media, launching events and retail).
- Formulated clients’ proposals including developing concepts, designing layouts, branding, and websites.
- Developed communication strategies for Samsung’s social networks.
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Skills
- Art Direction
- Graphic Design
- Branding Design
- Conceptual Thinking
- Communication Strategy
- Illustration
- Project Management
- Adobe Photoshop
- Adobe Indesign
- Adobe Illustrator
Education
Awards
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AwardsSeveral
- Cannes Lions. Bronze (Design), Bronze (Press), 6 Shortlists.
- Art Directors Club - Europe. Gold (TV), 1 Nomination.
- Eurobest European Advertising Festival. Silver (PR), Silver (Print).
- Andy Awards. Bronze (Magazine).
- Clio Awards. Bronze (Direct), 1 Shortlist.
- FAB Awards - Food And Beverage Creative Excellence. Grand Prix (Collateral & Point of Sale).
- LAUS. Silver (Direct mail).
- GPC Leo Burnett. 8 ball, 7+ 2 scores.
- El Ojo De Iberoamérica. Gold (Direct), Silver (Design), Silver (Environmet), Bronze (TV), Bronze (Direct), 2 Shortlists.
- El Sol Festival. Gold (Media), Silver (Outdoor), 2 Bronze (Outdoor), 2 Bronze (TV), Bronze (Radio), Bronze (Promo).
- Club De Creativos CdC. Silver (Best writing), Silver (Innovation), Bronze (Idea), Bronze (TV), 2 In book (Idea), In book (Innovation).
- British Design & Art Direction (D&AD). Shortlist.
- The One Club. Merit.
- Young Guns Awards. Design.