About me
Yep my name really is Precious and I’m a Freelance creative and writer, born and raised in South West London. I specialise in copywriting, content writing, concepting and brand and content strategy across digital, print, and
OOH. My creative skills also include Photoshop, InDesign
and Illustrator.
So far as a freelancer, I have had the pleasure of working with Livity (a youth led marketing and creative agency), Channel 4, Just So, gal-dem and Amazon. I’m also working on a blog called ‘I hear you’, which focuses on the
experiences of women and men of colour in the media industry.
Projects credited in
- New Material (Channel 4 x Livity)New Material is an event series created by Livity & Channel 4's 4Talent. It's a youth-led events series aimed at inspiring 600+ diverse young people from across the UK to feel motivated about their future careers within the media industry, and to understand the opportunities available for them at Channel 4. The events will be taking place from September to November in Birmingham, Derry, Nottingham, Leeds, Glasgow and Bristol. I acted as the Events Manager and my role involved sourcing and secur
- Inside Out: Lambeth Country ShowAt the Lambeth Country Show, over two days I managed the market stall at Inside Out. Inside Out was an area set up by Livity consisting of an art installation, market, and stage. It showcased young talent and was organised by young people. Some of the tasks I did include; setting up and taking down the tables, chairs, and banners in the market stall area, allocating spaces to businesses and providing general support, creating a WhatsApp group for communication, helping with business signage and
Work history
Content ExecutiveGravity Road
Great Marlborough St, Carnaby, London W1F 7JA, UKFull Time
Since joining Gravity Road as a Content Executive, I have worked on Three UK, Sainsbury's Bank and Sainsbury's.
Below are my key responsibilities across the clients previously mentioned.
Three UK
• Weekly content creation for Three UK’s BAU branch of social communications with a target of creating high levels of engagement (likes, comments, shares, re-tweets and saves.)
• Copywriting for BAU and Brand Fame campaigns (e.g. Go Roam and Go Binge).
• Copywriting short form (e.g. social copy) and long form copy (e.g. video scripts).
• Creating and planning monthly content calendars.
• Uploading and scheduling all social posts through Sprinklr on a weekly basis.
• 360 content management from client brief to performance analysis.
• Client relationship management.
• Assisting on shoots.
• Creation of internal creative briefs.
• Delivering final assets to clients for sign off.
• Administration (writing contact reports, diary organisation, completing performance review actions, etc.)
Sainsbury’s Bank
• Copywriting short (social videos and propositions, etc.) and long form copy (infographics, etc.)
• Creation of content calendars and social copy for Sainsbury’s Bank’s editorial content.
• Content ideation during brainstorms.
• Uploading and scheduling all social posts through Sprinklr on a weekly basis.
• Creation of internal creative briefs.
• 360 content management from client brief to performance analysis.
• Client relationship management.
• Delivering final assets to clients for sign off.
• Administration (writing contact reports, diary organisation, completing performance review actions, etc.)
Sainsbury’s
• Copywriting (mainly short form) for Brand warmth (Sainsbury’s recipe videos, etc.) and Brand Fame campaigns (e.g. Valentine’s Day, etc.)
• Content ideation during brainstorms.
• Uploading and scheduling social posts through Sprinklr on a weekly basis.
• Client relationship management.
• 360 content management from client brief to performance analysis.
• Creation of internal creative briefs.
• Weekly social performance reporting.
• Administration (writing contact reports, diary organisation, completing performance review actions, etc.)
Marketing AssistantAffordable Art Fair
- Lower Richmond Rd, London SW15 1LL, UKFull Time
While working as a Marketing Assistant at the Affordable Art Fair, I was the copywriter across all three UK fairs (Battersea, Bristol and Hampstead.
Below are my key responsibilities:
• Community management of the Facebook, Twitter and Instagram accounts with the brand’s TOV always in mind.
• Weekly social media content planning, presenting content plans to the UK Marketing Manager in a timely manner, including during the fairs.
• Produced social copy for all channels (Instagram, Facebook and Twitter).
• Created copy for offline marketing materials, e.g. flyers and fair guide.
• Created regular customer emails using Mailchimp.
• Generated ideas for, and updated each fair’s blog on WordPress and Magento.
• Assisted with logistics for OOH creative campaigns.
• Regularly checked and updated the website (WordPress).
• Worked with the UK Marketing team on customer insight and research.
• I used the marketing automation tool Hootsuite to schedule posts.
• Arranged data entries from all data capture activities using Execl.
• Created customer questionnaires using SurveyGizmo.
• Used See Client Console to monitor ticket sales and generated a weekly ticket sales report to the relevant fair team via Excel.
• Day to day liaison with the ticketing agency, creating offer codes and preparation of materials for the on site box office, e.g. sample tickets and details of offers to be reported on.
• Supported the UK Marketing Manager in liaising with the PR agency, with specific responsibility for collating images, feeding into PR strategy, image permissions, and collating internal responses and amends to press releases.
Skills
- Content
- Social Media
- Advertising
- Marketing
- Copywriting
- Advertising Copywriting
- Content Management
- Direct Marketing
- Blog Writing
- Content Creatiion
Education
IPA Foundation CertificateThe IPA (The Institute of Practitioners in Advertising)
- Belgrave Square, Belgravia, London SW1X, UK
IPA Foundation Certificate - Pass with credit
U
U
(BA hons) History with law and a year abroadUniversity of Exeter
- New N Rd, Exeter EX4 4EP, UK
Bachelor of Arts with Honours in History with Law and Study Abroad Class II Division I