About me
Sugar, spice and everything nice, these were the ingredients to create the Powerpuff girls.
Whoops. Wrong storyline.
"Developing your brand messaging to delight, excite and engage your audience using marketing channels".
That's it.
Put simply, I help you to tell your stories through marketing.
Copywriting? Check
Creating a customer journey for emails? Check
A/B testing your strategies to figure out the best outcome? Check
Guiding you through your thought process to find the right answer for your brand? Check
You see, I plan and develop ways YOU can be better.
Interested?
Lets chat.
Projects
- Tech NavTech can be so boring, the technical terms, the over-exaggeration of how great a new phone is or its features sometimes you want something simple, easy to read content that lets you know that what you're considering may be worth your hard earned money. Am I right? Lucky for you, Tech Nav exists. Jargon-free, easy to understand content that let's you know this is worth it. Tech Nav- helping millennials make the right purchasing decisions. And I promise we can help you do just that. Find ou
Work history
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Marketing Automation & Data ExecutiveFourth
- London, United KingdomFull Time
o Responsible for 150% webinar sign up that lead to £30 thousand pounds of pipeline income for the sales team to convert.
o Email automation through Pardot.
o A/B tested email templates, which Increased email CTR to 1.5%.
o Managed social media channels to improve engagement with prospects and customers
o Optimised social calendar on SproutSocial to create brand messaging for Twitter, Facebook and LinkedIn.
o Created lead nurturing program to improve the customer journey.
o Created tailored email segments by using customer fields
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Marketing Operations ExecutiveCison
- London, United KingdomFull Time
o Email automation through Eloqua and Adestra. My knowledge of the strengths and weaknesses of both systems to maximise the reach and potential of email campaigns
o Data cleansing using MS Excel to ensure that erroneous and inconsistent information provided a solid and reliable foundation for the team marketing activity to maximise MQL.
o Liaised with colleagues in Product and Client Training teams to create compelling and up to date and relevant product information to send to prospects and client list
o Tracking campaign KPI’s through Salesforce including whitepaper downloads, demo requests and other activity enabled us to gauge campaign effectiveness.
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Skills
- Campaign
- Marketing
- Social Media Marketing
- Campaign Planning
- Copywriting
- Basic Html
- Salesforce
- CRM
- Blog Creation
- UI Design