I am global-minded, passionate about people and innovation, with a dedicated focus on brand strategy, social media, design and creative approaches to video content. I like to say I live at the intersection of culture, content, gaming and tech, and approach client work with an enthusiastic and entrepreneurial mindset.
With 10 years of intergenerational marketing experience, my strength is my ability to couple my comprehension of human behaviour with up-to-date creativity to develop brands and drive sales.
Projects
- Creative TutorI work with the Ideas Foundation to help young creatives get into advertising. I help (what we now call them) Ideas Makers run through briefs, name their agency, conduct relevant market research, identify strengths, pull insights, build digital-first strategies, storyboard, form a media plan, build a proposal and then pitch to the UK's top industry experts from: Box Plus Network (Channel 4), ITV, BBC, TalkTalk/The&Partnership, Nationwide, VCCPKin, McCann Manchester with a brief from Smyths and
- Ideas Foundation x Future CreativesOver the past year, I've been working as a creative tutor in London and Manchester with Ideas Foundation, a charity that introduces young ideas makers to the creative world of advertising, with the aim to impact the school curriculum and boardroom. During our sessions we realised that 2-3 day workshops on one brief were a lot more feasible during the school breaks, but what about after college? before work? There was a gap, these young creatives are looking for more experience in a short amount
Projects credited in
- Box Plus Network x Ideas Foundation - Box Plus YouWe teamed up with the Box Plus Network in London and Manchester to see if we could find the next concept for their internship ad, that would appear on TV, social media and radio. Our student's learnt loads, from how to create a profile for your target audiecne to media planning!7