Driven by using branding and sustainability to solve problems that will matter to us, I have been working on projects that would push us to rethink and inspire a new economy.
My key qualities:
• Conceptual, put things in perspective
• Adaptable, flexible thinker
• Empathy centred, inclusive design thinker
Positioned as the bridge between creative expression and brand objectives. My experience lies within distinguishing mutually authentic relationships between brands and individuals within the creative industries
Through out-of-the-box thinking and creative ideas/experimentations, I hope to work on projects that are inclusive and moving forwards to lead us into better futures together.
Projects
- Inktober: 31 Days, 31 DrawingsInktober is an event taking place every October, where artists have to illustrate a word from Jake Parker's prompt list. The challenge is to draw every day using an ink medium. I love the challenge because it enables me to improve my drawing skills but it is also a great opportunity to try using ink like a brush pen, a ball pen and a dip ink pen.
- MEM@WORK Digital BrochureFor this project, I took the following responsibilities: Lay-outing the overall look and feel of the brochure Adding interactive elements into the brochure Creation of a new rubric called Job Profile to guide future graduate student what are job opportunities based on graduated stories Preparing and conducting interviews for the rubric Job Profile Lay-outing the Job Profile articles Writing and lay-outing Intern Wanted FCB Hamburg Lay-outing the Job Profile articles Lay-outing the last two page
- Biobizz SL. BlogFor this project, I took the following responsibilities: Creating a visual identity (logo design and illustrations/ animation) Development of the blog in WordPress (UX) Developing and structuring the blog content Finding and managing writers for the blog through affiliated marketing SEO-copywriting (articles and the About section) Promoting the blog through the client’s social media channel
Work history
Brand StrategistLandor & Fitch
- Hamburg, GermanyInternship
Seek. Think. Experiment. Boil it down. Make it real. At Landor, that’s how Landor approaches brand strategy. With smart tools, global resources and a diverse team, Landor teams examine the implications of every brand choice, create new experiences and open doors to opportunity.
My tasks are:
- Translating data into meaningful insights and actionable recommendations
- Working with others to conduct background research on prospective clients
- Support and partner with others to create thought frameworks, and processes
C
C
Marketing & Communication AssistantCity Central Groningen
- Groningen, NetherlandsFull Time
City Central Groningen is a hub for local and international residents of Groningen. One of its main tasks is to help new inhabitant to connect with the pulse of the city and to bridge the international and local communities. To do so, City Central Groningen promotes local talents and organises events/ tours and hold a monthly podcast about the internationalisation of Groningen.
My tasks were:
- Support in developing City Central's brand communication strategy
- Help in communication planning and to set innovative campaigns
- Implementing social media marketing strategy (original content creation)
- Help with email campaign (MailChimp)
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Skills
- Branding Identity
- Social Media Management
- Media Management
- Adobe Creative Suite
- Brand Strategy
- Analytics
- Marketing Strategy
- Strategic Analysis
- Strategic Branding
- Brand Experience
Education
MAUniversity for the Creative Arts
Epsom, United Kingdom
Focusing on brand development management and understanding its synergistic relationship with design and innovation. The degree addresses aspects of product design, brand management and the innovation factors that lie as a foundation for a successful product/ service.
H
H
Erasmus Exchange ProgrammHowest University College West Flanders in Kortrijk, Belgium.
- Kortrijk, Belgium
Focuses on developing digital creative journalist possessing the following vital new skills: visual and digital storytelling, entrepreneurship and an international, cross-media mindset.
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