Work history
Head of Content & Social MediaJack Wills
- London, United KingdomFull Time
Driving key business and brand objectives through creation and implementation of a cross-channel content programme for all social channels. Championing and developing the Jack Wills tone of voice across all areas from site to social to print Responsible for audience engagement and interaction with the brand. Delivering strategic growth and engagement of the Jack Wills audience and community Editorial lead and final content sign off on all brand copywriting. Project management across teams. Creating a brand narrative across nine social media channels Planning, managing and delivering a strategic multimedia mix on social (including audio, video). Content creation. Identifying trends across social media and pursuing them as appropriate Updating key stakeholders on weekly via trade reports.
Senior CopywriterInfinia Group
- London, United KingdomFull Time
Developing briefs into attractive and engaging copy | Using commercial awareness to deliver strategically sharp communications | Developing and endorsing copy best practices, keeping copy consistent and identifiable for each client | Working in tandem with the design team to devise creative strategies | Using creativity to curate and execute both B2B and B2C marketing collateral including
web content, sales brochures, lifestyle editorials, press releases and more | Plan, monitor and cultivate followings for all Insignia social media channels including Facebook, Instagram, Twitter and LinkedIn
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Skills
- Copywriting
- Creative Writing
- Editorial
- Digital Media
- Social Media
- Wordpress
- Art Journalism
- Brand Tone
- Internal Comms
- Public Relations
Education
MA University of The Arts London (UAL)
-
MA in Arts & Lifestyle Journalism
Awards
B
B
Duke of Edinburgh GoldBayview Glen School