Priya Kumar
Available

Priya Kumar

Head of Content and Social MediaLondon, United Kingdom
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Priya Kumar
Available

Priya Kumar

Head of Content and Social MediaLondon, United Kingdom
About me
Content creator that builds brand identities using words.
Projects
  • Jack Wills - Social Media Strategy (Summer, Autumn, Winter 2017)
    Jack Wills - Social Media Strategy (Summer, Autumn, Winter 2017)
  • Barclaycard x Prince's Trust
    Barclaycard x Prince's Trust
  • Barclaycard Fraud Fighting Tool
    Barclaycard Fraud Fighting Tool
  • Barclaycard Entertainment - Social Content
    Barclaycard Entertainment - Social Content
  • John Lewis Product Copy - johnlewis.com
    John Lewis Product Copy - johnlewis.comHere are a variety of products I wrote copy for on John Lewis's ecommerce platform johnlewis.com. My categories included Cookshop, Gift Foods and Seasonal, Outdoor Living and Tabletop.
  • SHE Magazine - February 2014
    SHE Magazine - February 2014
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Work history
    Jack Wills logo
    Jack Wills logo
    Head of Content & Social MediaJack Wills
     - London, United KingdomFull Time
    Driving key business and brand objectives through creation and implementation of a cross-channel content programme for all social channels. Championing and developing the Jack Wills tone of voice across all areas from site to social to print  Responsible for audience engagement and interaction with the brand.  Delivering strategic growth and engagement of the Jack Wills audience and community  Editorial lead and final content sign off on all brand copywriting.  Project management across teams.  Creating a brand narrative across nine social media channels  Planning, managing and delivering a strategic multimedia mix on social (including audio, video).  Content creation.  Identifying trends across social media and pursuing them as appropriate  Updating key stakeholders on weekly via trade reports.
    Infinia Group logo
    Infinia Group logo
    Senior CopywriterInfinia Group
     - London, United KingdomFull Time
    Developing briefs into attractive and engaging copy | Using commercial awareness to deliver strategically sharp communications | Developing and endorsing copy best practices, keeping copy consistent and identifiable for each client | Working in tandem with the design team to devise creative strategies | Using creativity to curate and execute both B2B and B2C marketing collateral including web content, sales brochures, lifestyle editorials, press releases and more | Plan, monitor and cultivate followings for all Insignia social media channels including Facebook, Instagram, Twitter and LinkedIn
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Skills
  • Copywriting
  • Creative Writing
  • Editorial
  • Digital Media
  • Social Media
  • Wordpress
  • Art Journalism
  • Brand Tone
  • Internal Comms
  • Public Relations
Education
    University of The Arts London (UAL) logo
    University of The Arts London (UAL) logo
    MA University of The Arts London (UAL)
     - 
    MA in Arts & Lifestyle Journalism
Awards
    B
    B
    Duke of Edinburgh GoldBayview Glen School