Content creator that builds brand identities using words.Locked Pro Plan feature
Driving key business and brand objectives through creation and implementation of a cross-channel content programme for all social channels. Championing and developing the Jack Wills tone of voice across all areas from site to social to print Responsible for audience engagement and interaction with the brand. Delivering strategic growth and engagement of the Jack Wills audience and community Editorial lead and final content sign off on all brand copywriting. Project management across teams. Creating a brand narrative across nine social media channels Planning, managing and delivering a strategic multimedia mix on social (including audio, video). Content creation. Identifying trends across social media and pursuing them as appropriate Updating key stakeholders on weekly via trade reports.
Developing briefs into attractive and engaging copy | Using commercial awareness to deliver strategically sharp communications | Developing and endorsing copy best practices, keeping copy consistent and identifiable for each client | Working in tandem with the design team to devise creative strategies | Using creativity to curate and execute both B2B and B2C marketing collateral including web content, sales brochures, lifestyle editorials, press releases and more | Plan, monitor and cultivate followings for all Insignia social media channels including Facebook, Instagram, Twitter and LinkedIn
Wrote and adapted product copy for web and mobile across John Lewis’ home category | Work extended across multiple CMS platforms, juggling dozens of products in a single day | Worked collaboratively with merchandisers to offer customers the best UX possible
Founding Executive Editor in Canada, now working part-time from London Built the team from the ground up | Plan flat plans, layouts and final editorial spreads with the support of a design team | Attend presentations, shows and events promoting products, designers and brands for coverage | Proof full issue prior to sending it for print | Manage SHE’s digital channels including website, Facebook, Twitter and Instagram
MA in Arts & Lifestyle Journalism