About me
An award winning senior designer with an extensive experience in leading projects independently and mentoring a small team of designers and artworkers. I have proven track record of delivering commercially successful creative solutions for brands.
I was responsible for leading the full range of NPD projects - from concept to final print production, working along side Creative Directors, Global product Category Managers, Print Suppliers, Procurement and Packaging technologists. To begin with, I was the only Packaging designer working with the in-house production team and I was single-handedly responsible for the full range of packaging design concepts, designs, visualisation and production supervision working with Print Production Manager to achieve highest quality and consistency of results of the designs across a wide range of formats and substrates.
I have also worked as a freelance design director for boutique clients and led brand identity design projects from the start, allowing the brands to become cohesive , helping the client reach their goals. I designed brand identity assets and guidelines for 360 degree applications- including packaging design, websites and social media page templates, style guides for icons and photography, art direction guidelines. Acting as design guardian, ensuring correct implementation of the brand identity across all media, supervising creative roll out till launch. I also have a history of creating fantastic illustrations in variety of styles which is commercially useful for most of my projects which are live.
I am open to freelance offers which will allow me to utilise my skills and knowledge of designing for luxury, design innovation, and my understanding of print production to the fullest capacity.
Projects
- Chocolate thins - HarrodsArtisan chocolate thins to make perfect decadent gift for loved ones. Celebrating chocolate in one of its purer forms, these thins are an indulgent dark treat. Beautifully packaged in rich colours, with an opulent gold foil pattern inspired by the art deco heritage of the Foodhall interiors.
- Luxury Chocolate BiscuitsPackaging design for locally-sourced premium chocolate biscuits. The design takes inspiration from the iconic art deco interiors of the Harrods Food Halls. This new product range was created for the newly refurbished Food halls by David Collins studio. The packaging design takes inspiration from the building’s art deco heritage, it is confidently opulent yet contemporary, true to the experience of indulgence in the biscuits rich taste and texture. The range had to look dynamic and in accordance
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Work history
Senior designerThe Body Shop
London, United KingdomFreelance
Senior DesignerHotel Chocolat
- London, United KingdomFull Time
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Skills
- Concepts
- Branding
- Packaging
- Illustration
- Brand Guidelines
- Adobe
- FMCG
- Agency Background
- Corporate
- Print Design