Raef Lawson is Chief Marketing Officer at Greene Media Lab, with responsibility for marketing programs, brand management, and corporate sponsorship. Prior to joining Greene Media Lab, he worked in strategic business development and finance at several companies, and served in staff positions in federal government.
Projects
- Raef Lawson - Why Brand Management is a Key Success Factor for MarketersBrand success depends on how well you connect with the customers. A brand value increases only if a customer can relate to your service. According to the famous leader Raef Lawson, to know if you are managing your brand successfully, try to identify if the audience knows about you and your product, would they recommend your product to others, and do they know about your brand value and guidelines. As this will help you to know where you are succeeding and where you are lacking behind. So, that you can improvise your brand image accordingly.
- How Do You Develop a Strategic Framework for Creativity in Business?Every industry wants to keep up with the industry’s latest trends and stay ahead of its competitors. These are some ways given by Raef Lawson to develop a strategic framework for creativity in businesses. He is a chief marketing officer having the responsibility for marketing programs, brand management and corporate sponsorship.
- Raef Lawson | What is the Importance of Digital Marketing in Future?In digital marketing, process businesses use digital platforms such as search engine, emails, videos and apps in order to reach the potential clients who are enthusiastic to pay for product or services. Raef Lawson has shared his thoughts on the future of digital marketing. He is a marketing officer at Greene Media Lab.
- What Is The Future Of Digital Marketing?Digital media is so ubiquitous that customers have access to enormous information any time and any place they want it. Gone are the days when people got information about your products or services came from you and comprised of only what you wanted them to know says, Raef Lawson. Digital marketing is changing continuously. In fact, these days there is more than 40% development in the digital media advertising such as search engine optimization. With the digital advertising in specific, there is a pattern of distraction. In digital marketing, process businesses use digital platforms such as search engine, emails, videos and apps in order to reach the potential clients who are enthusiastic to pay for product or services. As B2B businesses are not getting the maximum value out of the previous digital marketing frameworks. People are entering into the fourth digital marketing framework and there are things that business do to prepare for the next disruption. What is digital marketing 4.0? The earlier framework includes websites, email campaigns, digital advertisements, social media supervision and basic blog distributing. It only focuses on growing visits to sites but has no focus on lead conversion and appropriate online lead qualification. Here’s what the digital marketing experts “Raef Lawson” has predicted about the future of digital marketing: · A cohesive marketing technology stack: Not any software tool save the day. Actually, marketing is not about the creative aspect alone anymore. The digital marketing technology needs to be designed and combined properly. Only a single social media tool will not save the day. There is a need to save full stack and how it can work together. · Omnichannel marketing strategy: This type of marketing includes deep analytics and data mining such as AI and machine. Omnichannel advertising brings a diversity in the medium when it comes to connecting your brand and value-add emphasis Raef Lawson. Concentrating only on one medium can be restrictive, especially if your purchasers don't exist on that channel. · Access: Customers are considering to interact with digital content and access digital data rapidly as well as appropriately. Any offering that boosts this access is extremely persuasive. There is a need to think of the text messaging on early mobile phones which improved the communications with the aptitude to accept and send messages from anywhere anytime. · Integrated global marketing: Inbound as well as outbound marketing has been combined as of now. Rather than considering cold calling, individuals should consider warm calling. · Customization: Customers seek to tailor their experience by selecting and amending a wide collection of information. These days’ customers prefer the digital world with more than a trillion web pages. They get more options for their choices and they like this. Wrapping Up Raef Lawson has shared his thoughts on the future of digital marketing. He is a marketing officer at Greene Media Lab. The professional has the accountability of advertising programs, brand supervision and business sponsorship.
- Raef Lawson | Why you need Digital Marketing for your Business?The digital marketing services benefit all the organizations by giving access to the market at an affordable price. This is according to Raef Lawson that one can reach the targeted audience in a measurable way using the digital marketing methods.
- What is the Importance of Brand Management?Raef Lawson suggests that you have to effectively advertise your brand by picking the appropriate medium and means. Be an innovative leader and use the brand as calling card in your message.It is the scrutiny and planning on how a particular brand is perceived in the niche. This is important to build a good relationship with target market for brand management.
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