About me

A successful data analyst currently freelance consulting within the social media and digital space - get in touch! Tools and platforms I'm experienced in: Brandwatch, Salesforce, Excel, Google Analytics, Facebook Business Manager, YouTube Analytics, SQL and Tableau I work with the UK's largest clients to develop insight-led marketing strategies informed by a mixture of consumer and category research, paid digital and social media data, social listening data and website analytics. I also have experience creating questionnaires, hosting focus groups and working with both qual and quant data. I am also responsible for campaign reporting, often having to manage numerous markets globally and work cross-functionally to capture, monitor and report on data. I create insights documents that break down complex concepts into simple comms in order to effectively communicate these to key stakeholders, making data accessible to everyone.

PostsProjectsExperienceTeam

Projects credited in

• 5

  Microsoft Store Opening & Live Stream PhotographyPhotos from the Microsoft Store Opening & Live Stream in Oxford Circus, London.
• 24

  Selfridges - The New OrderMoving image and still campaign for Selfridges Swimwear Summer 2019 featuring Amanda Murphy and KOHH as part of 'The New Order' project Direction / Photography: Jon Emmony Talent: Amanda Murphy & KOHH Movement Direction: Jordan Robson Hair: Teiji Utsumi Make Up: Athena Paginton Nails: Nadia Blanco 3D Scanning: Target3D Retouching / Offline Film Edit: StudioRM

Work history

Senior AnalystExposure
Jul 2019London, United KingdomFreelance
• Build and integrate the new analytics department within the agency, working cross-functionally to advance the impact and performance of the agency using data and analytics. Regarded as the expert, driving business performance via deep insights, entrusted to coach and empower colleagues on their digital data journeys. • Develop research and insight-led marketing strategies for different markets, based on an understanding of current market trends and behaviours. Understand the drivers of performance to determine monthly, quarterly and annual targets, communicating these to all markets • Weekly, monthly and ad-hoc reporting on performance using a variety of metrics across digital and social, including forecasting and post-mortem analysis of marketing initiatives. Manage different external agencies and resources to collate data. • Produce bespoke research and insight reports, synthesising information from a variety of sources and breaking down complex concepts to make them accessible to a wider audience
AnalystSEEN Group
May 2018 - May 2019London, United KingdomFull Time
- Responsible for the planning, execution and reporting of social media and influencer campaigns for all clients - Researching and collecting data to deliver weekly, monthly and quarterly insights into category and consumer trends for clients - Setting up the social analytics function at SEEN Group, including the onboarding and training of new analytics tools - Building relationships with clients, leading to the delivery of paid-for social media workshops, audits and custom reports

+ Show more

Skills

• Analysis
• Reporting
• Insights
• Strategic Analysis
• Client Presentation
• Data
• Digital Analytics
• Social Media
• Google Analytics
• Social Listening

Education

T
T
Bachelor of Arts (BA) The University of Leicester
Sep 2010 - Jun 2013Leicester, United Kingdom
BA (Hons) Economics - 2:1