SEEN Group

The beauty industry’s leading creative communication agency

London, United Kingdom


Founded in 2007 as a beauty PR company, BEAUTY SEEN was created to bring a dynamic, new energy to the traditional beauty PR approach. Always pushing the boundaries and taking our passion for beauty to new levels, the company grew organically from its foundation in niche luxury brands to take on consumer beauty classics. A new future was forged. This success in UK PR saw BEAUTY SEEN grow to become a world-dominating hub of global communication experts, expanding across the pond to New York to conquer the US beauty PR market. Bringing our unique fusion of mass and luxury expertise and a truly strategic vision to everything we do, we have grown to become the world’s largest beauty-specific agency. It’s in our nature to be brilliant so it goes without saying that we go above and beyond for every one of our clients. We deliver the best in creativity and ideation but always underpinned with a strategic brand plan and ultimately with the consumer at the heart. The PR industry has adapted and changed and communication has become a much bigger, all-consuming entity. So it made sense; why not make sure we could be SEEN across everything we do? So that’s what we did. We evolved, diversifying the BEAUTY SEEN business to ensure it met new demands across new, universal platforms. Simply put it means we can deliver the signature BEAUTY SEEN passion and creativity in everything we do, be it events and production, social and digital or creative content. With all our disciplines under one roof, we feel we can conquer the world – or the beauty world at the very least. Headed up by CEO Michelle Boon, Director Jane Walsh, Associate Director Bex Meredith and a team of the most talented individuals on the planet, we live by our brand values: passion, creativity, unity and goodness. Our energy is infectious and our ‘Friday Fizz’ legendary but above all, we are driven by our love of getting brands SEEN. So, this is us and this where we are. We hope you love it as much as we do.

People who have worked with SEEN Group