About me
Self-‐determined and Hard Working, two skills I pride myself for. I have had experience in industries such as Social Media, PR, Travel and Luxury Fashion. My experience, combined with my educational background in Organizational Sciences and Communications, gives me the capability to rapidly adapt to new environments and systems. I am always seeking new challenges and finding creative solutions to overcome them.
Projects
- PYSCHEDELIC DESERT - SS/22Were excited to release our SS/22 COLLECTION - PYSCHEDELIC DESERT. A trip down memory lane, the mind wanders, to find one’s true self. The total expression and belief that you can be free, wherever you are. Welcome to ARAK’s SS22 - a fantasy world set in a utopian, psychedelic desert, void of light, yet full of color. It’s where cacti grow eyes – they see and feel. Where colorful flying saucers light up the sky and where your footsteps lead the way, following the internal trip you find yourself
Work history
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Co-FounderARAK Studio
Amman, JordanFull Time
- Addressed business challenges to proactively obtain solutions.
- Collaborated and communicated with suppliers, and product line management to
increase quality rand decrease production time from 5 to 3 months
- Developed innovative sales and marketing tactics to drive business growth and sales
achieving revenue goals.
- Spearheaded 7 third party contract negotiations to obtain favorable consignment rates
and increase brand visibility internationally.
- Lead and implemented team plans, assigned roles of members to boost quality and
productivity in the business.
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PR Internship5th Column
- New York, United StatesInternship
- Drafted press releases focusing on relevant newsworthy information whilst supporting
brand image, and customer needs
- Provided administrative support to senior team members, improving productivity.
- Monitored the publication of press releases in the news, to prepare media clips for clients
- Generated media lists for 5 clients, to help expand network outreach.
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Education
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Bachelor of Arts (BA) George Washington University
Washington, United States
Awards
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Cum LaudeGeorge Washington University