London based content producer and partnerships specialist. International experience at luxury style publications and national newspapers.
Led commercial activities and partnerships across print, digital, events, distribution and subscriptions to maximise the title’s revenue streams. Monitored editorial budgets and spending to ensure in-house operations remained profitable while maintaining editorial vision; Spring 2017 issue was the best performing issue in Tank’s 18 year history. Produced 2016 cover shoots and associated video content; Summer issue featuring actress Rebecca Hall and Autumn issue special project with fine art photographer Torbjørn Rødland. Produced Tank’s first summer literary talk series and podcast, secured Parker Pens as the exclusive sponsor Panelists included MACK book publisher Michael Mack, New Directions book editor Barbara Epler and author Pankaj Mishra. Managed print subscriptions and renewals, email database and international distribution partners. Wrote and reviewed all partnership, content usage, sales and media related agreements and presentations.
Project management lead for London studio covering all EMEA and APAC custom content projects. Managed studio workflow, freelance contributors, location shoots and studio budgets, while reporting to key stakeholders in US office. Supported sales team with pitch concepts, creation of assets, presenting and client handling. Focused on C-Suite, financial and technology partners, primarily video content supported by articles, microsite builds, digital ad units and print sections. Projects included: Zurich Insurance: ongoing series of cyber governance videos with accompanying microsite articles and social media content. Project was to support client’s partnership with the World Economic Forum’s annual publication of their Global Risk Report during Davos conference. Dassault Systemes: ongoing publication of Linkedin articles and social media content covering discussions and debates on future trends across technology and environmental issues. Egyptian Ministry of Investment: 'Eye on Egypt' special advertising print section and microsite Autograph Hotels: travel themed four part series of print and online content.
Salvatore Ferragamo: Producer and casting director for AW14 Fiamma Bag launch and short film series. Cast represented women with an inherited style legacy and included Sydney & Anika Poitier, Stella & Lola Schnabel and Mariel & Langley Hemingway. Paul Kasmin Gallery: Developed artist and product collaborations. Projects included footwear designer Alejandro Ingelmo with artist Kenny Scharf, and Frends headphones with artist Carlos Rolon/Dzine. David Lynch Foundation: advisory development lead on a fundraising retail project. The David Lynch Foundation is a US non-profit dedicated to providing Transcendental Meditation teaching to inner city schools, war veterans and prison inmates.
Sourced and packaged large-scale creative, revenue generating partnerships for W Magazine’s advertisers. Led team to develop and execute partnerships across print, video, digital and events. Projects included: Saks Fifth Avenue year long partnership with NYFW retail event, print supplement, digital integration, social media extensions and production of behind-the-scenes film for AW12 advertising campaign. SONOS gallery show and 4 week event series in Los Angeles. Secured and managed partnerships with Magnolia Pictures and XL Recordings, associated talent included writer/directors Ry Russo-Young and Lena Dunham, photographers Boo George and Benjamin Lennox, and musicians Twin Shadow and the XX. New Museum and Burberry partnership during New York Frieze and the museum’s first all female show schedule featuring Phyllida Barlow, Nathalie Djurberg, Tacita Dean, Ellen Altfest and Klara Liden.
Worked with editorial and sales teams to identify and package integrated creative partnerships for Interview Magazine advertisers; including writing client materials and promotion copy. Production lead on all revenue partnerships, including the title’s 40th Anniversary executions at Art Basel Miami Beach and New York Fashion Week.
Relocated to New York, led US operations and global marketing strategy for premium denim brand. Managed US operations and retail relationships at large, including sales terms and contracts, shipping and delivery, invoicing and payments, brand education, trunk and trade shows and monitored sell through performance. Retailers included Colette Paris, Barneys New York, Isetan Japan and Liberty London. Managed hiring for all global press teams and wholesale offices including EMEA, Asia/Australia and US.
Former retail store, sales and PR agency representing antipodean fashion brands including 18th Amendment Denim, Karen Walker and Antipodium own label.
AnOther Magazine: managed contributor submissions and wrote copy for front section. Role included PA to Editor-in-Chief.
Part time / Weekends Focus on intellectual property and digital media practices in creative industries.
First Class Honours. Dissertation on credit card spending and the UK high street was shortlisted for annual Drapers Record Award.
Politics and Economics.