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Ranya Johnston

Producer & Content Partnerships

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Projects

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About me

London based content producer and partnerships specialist. International experience at luxury style publications and national newspapers.

Skills

  • Budget Timeframe Management
  • Event Production Management
  • Building Sponsorships
  • Digital and Social Strategy
  • Booking and Negotiating
  • People and Team Management
  • Video
  • Journalism Writing
  • Digital Production
  • Storytelling

Work history

2017

Commercial Director

Tank Magazine

Oct 2015 - Jun 2017
  • London, United Kingdom
  • Full Time
  • Led commercial activities and partnerships across print, digital, events, distribution and subscriptions to maximise the title’s revenue streams. Monitored editorial budgets and spending to ensure in-house operations remained profitable while maintaining editorial vision; Spring 2017 issue was the best performing issue in Tank’s 18 year history. Produced 2016 cover shoots and associated video content; Summer issue featuring actress Rebecca Hall and Autumn issue special project with fine art photographer Torbjørn Rødland. Produced Tank’s first summer literary talk series and podcast, secured Parker Pens as the exclusive sponsor Panelists included MACK book publisher Michael Mack, New Directions book editor Barbara Epler and author Pankaj Mishra. Managed print subscriptions and renewals, email database and international distribution partners. Wrote and reviewed all partnership, content usage, sales and media related agreements and presentations.

2015

Producer

Wall Street Journal, Custom Studio

Aug 2014 - Oct 2015
  • Full Time
  • Project management lead for London studio covering all EMEA and APAC custom content projects. Managed studio workflow, freelance contributors, location shoots and studio budgets, while reporting to key stakeholders in US office. Supported sales team with pitch concepts, creation of assets, presenting and client handling. Focused on C-Suite, financial and technology partners, primarily video content supported by articles, microsite builds, digital ad units and print sections. Projects included: Zurich Insurance: ongoing series of cyber governance videos with accompanying microsite articles and social media content. Project was to support client’s partnership with the World Economic Forum’s annual publication of their Global Risk Report during Davos conference. Dassault Systemes: ongoing publication of Linkedin articles and social media content covering discussions and debates on future trends across technology and environmental issues. Egyptian Ministry of Investment: 'Eye on Egypt' special advertising print section and microsite Autograph Hotels: travel themed four part series of print and online content.

2014

Special Projects Producer

Consultant

Jan 2013 - May 2014
  • New York, United States
  • Freelance
  • Salvatore Ferragamo: Producer and casting director for AW14 Fiamma Bag launch and short film series. Cast represented women with an inherited style legacy and included Sydney & Anika Poitier, Stella & Lola Schnabel and Mariel & Langley Hemingway. Paul Kasmin Gallery: Developed artist and product collaborations. Projects included footwear designer Alejandro Ingelmo with artist Kenny Scharf, and Frends headphones with artist Carlos Rolon/Dzine. David Lynch Foundation: advisory development lead on a fundraising retail project. The David Lynch Foundation is a US non-profit dedicated to providing Transcendental Meditation teaching to inner city schools, war veterans and prison inmates.

2012

Strategic Partnerships Director, W Magazine

Conde Nast

Jun 2010 - Dec 2012
  • New York, United States
  • Full Time
  • Sourced and packaged large-scale creative, revenue generating partnerships for W Magazine’s advertisers. Led team to develop and execute partnerships across print, video, digital and events. Projects included: Saks Fifth Avenue year long partnership with NYFW retail event, print supplement, digital integration, social media extensions and production of behind-the-scenes film for AW12 advertising campaign. SONOS gallery show and 4 week event series in Los Angeles. Secured and managed partnerships with Magnolia Pictures and XL Recordings, associated talent included writer/directors Ry Russo-Young and Lena Dunham, photographers Boo George and Benjamin Lennox, and musicians Twin Shadow and the XX. New Museum and Burberry partnership during New York Frieze and the museum’s first all female show schedule featuring Phyllida Barlow, Nathalie Djurberg, Tacita Dean, Ellen Altfest and Klara Liden.

2010

Marketing & Events Director

Interview Magazine

Oct 2008 - May 2010
  • New York, United States
  • Full Time
  • Worked with editorial and sales teams to identify and package integrated creative partnerships for Interview Magazine advertisers; including writing client materials and promotion copy. Production lead on all revenue partnerships, including the title’s 40th Anniversary executions at Art Basel Miami Beach and New York Fashion Week.

2008

Head of Global Marketing & US Operations

18th Amendment Denim

Jul 2007 - Sep 2008
  • New York, United States
  • Full Time
  • Relocated to New York, led US operations and global marketing strategy for premium denim brand. Managed US operations and retail relationships at large, including sales terms and contracts, shipping and delivery, invoicing and payments, brand education, trunk and trade shows and monitored sell through performance. Retailers included Colette Paris, Barneys New York, Isetan Japan and Liberty London. Managed hiring for all global press teams and wholesale offices including EMEA, Asia/Australia and US.

2007

PR Director

Antipodium London

Jan 2006 - Jun 2007
  • London, United Kingdom
  • Full Time
  • Former retail store, sales and PR agency representing antipodean fashion brands including 18th Amendment Denim, Karen Walker and Antipodium own label.

2002

Editorial Assistant

Dazed Media

Oct 2001 - Aug 2002
  • London, United Kingdom
  • Internship
  • AnOther Magazine: managed contributor submissions and wrote copy for front section. Role included PA to Editor-in-Chief.

Education

Currently

Graduate Diploma in Law

BPP University

Sep 2017
  • London, United Kingdom
  • Part time / Weekends Focus on intellectual property and digital media practices in creative industries.

2005

BA (Hons) Fashion Management and Marketing

London College of Fashion

Sep 2002 - Jun 2005
  • London, United Kingdom
  • First Class Honours. Dissertation on credit card spending and the UK high street was shortlisted for annual Drapers Record Award.

2001

Undergraduate Certificate

University of Edinburgh

Sep 1999 - Jun 2001
  • Edinburgh, United Kingdom
  • Politics and Economics.