Ravina Bajwa

Ravina Bajwa

Senior Commissioning EditorLondon, United Kingdom
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Connections
Pip Jamieson
Matt Willey
Sophie Howe
Ravina Bajwa

Ravina Bajwa

Senior Commissioning EditorLondon, United Kingdom
Projects
  • Turning 18
    Turning 18I produced a series of original audio short stories written and read by refugees published to mark 18 years of The Refugee Council’s Childrens' Section - a partnership project between Refugee Council, Penguin Books, and Channel 4. The project began with a refugee writing workshop held at the Penguin UK headquarters. Participants from a variety of backgrounds either imagined forward or reflected back on their eighteenth birthday to reveal a myriad of thoughts, feelings, and experiences on coming-of-age. Selected entries were then developed and recorded at the Penguin Studio, along with supporting voiceover and video content from Grayson Perry, Vivienne Westwood, and Joe Dunthorne. The series was formally launched at a major donor fundraising event at the Museum of Childhood. The stories and supporting content were then released in a two-month digital serialisation across the partner social channels (soundcloud, twitter, facebook, and web), to a combined audience of over 2 million followers, forming a key strand in the Refugee Council's winter fundraising campaign.
  • Ladybird Audio Imprint Launch
    Ladybird Audio Imprint LaunchI conceived and directed the launch of a new Ladybird Audio imprint and helping the Ladybird Brand as the pre-eminent publisher of cross platform pre-school storytelling.
  • Dahl Shorts
    Dahl ShortsDark and daring readings of Roald Dahl's short stories for adults read by a stellar cast of acting talent including Derek Jacobi, Richard Griffiths, Richard E Grant, Stephen Mangan, Tamsin Greig, Gillian Anderson, and Cillian Murphy, published for the first time on audio in the UK. I acted as lead on this project by commissioning audio publishing rights, scoping project costs and planning the product release schedule, defining digital strategy through targeted retailer offerings and digital marketing push, negotiated celebrity voiceover deals, and led a small creative team to commission voices and oversee production in physical and digital formats. The works were published in collected CD form, digital collections, and as digital 'singles' launched together with corresponding e-shorts editions.
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Work history
    F
    F
    Freelance ProducerFreelance
    Senior Commissioning Editor
     - 
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Skills
  • Digital Media
  • Brand Management
  • Commissioning
  • Production Management
  • Project Management
  • Creative Direction
  • Digital Marketing
  • People Management
  • Digital Strategy
  • Digital Publishing
  • Content Acquisition
  • P&L Management
  • Podcast Spoken Word
Education
    English Literature History
     - 
    Achieved First Class Hons