Rebecca Buchanan
Available

Rebecca Buchanan

Digital Marketing ManagerBelfast, United Kingdom
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Pip Jamieson
Esther Jacob
Helen Vechurko
Rebecca Buchanan
Available

Rebecca Buchanan

Digital Marketing ManagerBelfast, United Kingdom
About me
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Projects credited in
  • Youth Can Do It - Prince's Trust
    Youth Can Do It - Prince's TrustIn response to nationwide compassion fatigue and new research that highlights a rapid decline in youth confidence, ‘Youth Can Do It’ celebrates the resilience and potential of young people through gritty optimism. Vulnerable young people are transformed into determined heroes who are empowered to rewrite their futures; this is ‘Youth Can Do It’ in action. Directed by Andrea Arnold and cast by Lucy Pardee, the campaign drove 15,510 new visitors to the Prince’s Trust website, leading to over 3,460 young people signing up to life-changing programmes. Maya Sourie, wrote and performed her poem Bulletproof which became the voiceover of the commercial. The music is performed by ‘Inner Voices’, a choir made up of state-educated young people, helping to deliver the empowering message that “pain is nothing but the fuel to reach my full potential”.
Work history
    The Prince’s Trust logo
    The Prince’s Trust logo
    Digital Marketing ManagerThe Prince’s Trust
    Belfast, United KingdomFull Time
    This role encompasses many different aspects of digital marketing. From leading on Active Event campaigns, to drive sign ups and fundraising and working on youth recruitment initiatives. This role has also allowed me to explore the latest innovations in digital. One of my highlights includes driving forward and producing our first social media live series #HotTopics hosted by Kiss FM DJs, AJ and Neev which discussed important topics for young people. I also have the pleasure of line-managing two Digital Marketing Executives. Main tasks include: Social media: organic and advertising Google Ads Campaign strategy and management SEO Website page building Email marketing
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    Marketing Programme ManagerInnoCentive
    London, United KingdomFull Time
    InnoCentive crowdsource ideas and innovation solutions to important business, social, policy, scientific, and technical challenges. My main responsibilities include marketing InnoCentive and our Challenges through social media, writing blogs, creating newsletters and email campaigns. This also incorporates researching and speaking to subject matter experts and organisations and encouraging them to promote the Challenges though their available channels, for corporate, charities and government clients. Additionally, this has involved organising and attending events across Europe. I am responsible for the InnoCentive Facebook, Twitter and LinkedIn page and making sure all our Challenges are posted, including running paid ads on Facebook, LinkedIn and Google AdWords.
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Skills
  • Digital Marketing
  • Advertising
  • Analytic Skills
  • Content Creation
  • Social Media Marketing
Education
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    O
    CIM Diploma in Professional MarketingOxford College of Marketing
     - London, United Kingdom
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    BA in SociologyUniversity of Kent
     - Canterbury, United Kingdom