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Worked on a variety of projects, including internal comms., new business and external marketing campaigns.
As one of two copywriters on the e-commerce team, I was responsible for copy editing all web content for the company's re-brand and new tone of voice. Also wrote new pages in line with the new tone of voice and brand guidelines. Included creating a new 'lifestyle' section on the site, populated with personable, editorial content that tied in relevant products and services with the needs of the company's key demographics.