Former TimeInc and Sky journalist with over 15 years’ experience in; digital editorial content strategy, partnerships, social media, PR, SEO, copywriting, creative direction, marketing comms, toolkit building, campaign management, corporate comms, small business consulting.
Agile, reliable, extremely data-driven commercial thinker that is passionate about start-ups and storytelling.
A keen interest and background in fashion, beauty, women’s health and celebrity. Also experienced in comms and campaigns for education, charity, interiors + property, catering, retail.
Proficient in copywriting for PR, paid social advertising, PPC, product descriptions, customer comms, brand guidelines, tone of voice, retail marketing campaigns.
Portfolio includes: Marie Claire, InStyle, Look, Sky Showbiz, Sky Living, Woman, AOL, TimeInc Corporate Communications, Sheerluxe, Pink Parcel, Cosmopolitan x Pink Parcel, betty.me, bettybox, betty for schools, Ideal Home, Red, The Sun, Ideal Home, The Daily Star, Now, St Aidan’s Homeware Store, CTS Solutions, The NotDeadFish Agency, Drive 4 Literacy, Whole Education, Ocean Maths, Musical Futures, The London Leadership Strategy, Dfuse, bandzee, TheChicGeek, Salon Business, Popdash, Queens Of Vintage, Hartwood Joinery, The Dairy Restaurant & Bar, Dr. LEVY Switzerland.
Work history
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Digital ManagerDr. LEVY Switzerland
London, United KingdomFreelance
Commissioned to compile and execute a new multi-platform digital strategy to take the Geneva-based luxury beauty brand forward.
- Reporting directly into Managing Director and Creative Director (co-founders)
- Organising, directing and commissioning all photography, design and video
- Launched new Instagram story franchise 'Sunday Skin Clinic' with brand namesake using raw footage
- Compiled new digital marketing strategy
- Compiled tone of voice and brand guidelines
- Compiled content strategy
- Managed, compiled and scheduled all social content
- Community management + customer service queries
- Design of all social assets and stories, inc using Photoshop
- Weekly Skype calls with co-founders to update them on progress, ideas and recommendations
- Execution of marketing campaigns across Instagram and sharing recommendations for ecommerce activity
- Recommendations for website relaunch, including customer journey, tone of voice and blog content proposals
- Liaised with PR company to help strengthen brand awareness and discuss influencer strategy
Head of Brand Campaigns & ContentIamt Ltd
- London, United KingdomFull Time
* Member of the Senior Management team.
* Implemented a robust evergreen editorial calendar to reduce commissioning costs within the business.
* Implemented a new SEO strategy.
* New content calendar and SEO strategy resulted in a 200% increase to blog traffic in less than six months.
* Managed the Content team and a Campaign & Analytics Manager.
* Developing
* Worked closely with the C&A Manager to deliver reports on partner campaigns on their completion and assess their success and ROI on a monthly basis.
* Advised marketing on brand storytelling and oversaw all campaigns.
* Identified commercial opportunities within the business and developed profitable campaigns across our channels.
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Skills
- Copywiting
- Social Content
- Content Strategy
- Content Writing
- Brand Consultancy
- Website Content
- Product Descriptions
- Journalism
- Press Releases
- Newsletter Content
Education
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BA (Hons) Journalism, 2:1Southampton Solent University
- Southampton, United Kingdom