'Keeping Up with the Bakers' | Ted Baker SS17 CampaignAs acting Senior Copywriter, I was responsible for:
• Creation of seasonal tone of voice guidelines
• Ideation of creative concept
• Digital campaign copy on @ted_baker
• Additional content for press lookbook
• Launch press release
Ted Bakery: April Fools' 2017
Summer WindowSummer window design featured in all Ted's Grooming Room stores across London.
Ted Baker - Winter Warmers AW17
Travel CollectionArt Direction and Set Design for Ted Baker’s travel products which are available to purchase through inflight magazines. The concept played with the disorientating feeling of viewing the images 30,000 feet in the air through hyper-real backdrops with no definite skyline, suspended product and mirrored reflections.