'Keeping Up with the Bakers' | Ted Baker SS17 CampaignAs acting Senior Copywriter, I was responsible for:
• Creation of seasonal tone of voice guidelines
• Ideation of creative concept
• Digital campaign copy on @ted_baker
• Additional content for press lookbook
• Launch press release
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Ted Bakery: April Fools' 2017
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Summer WindowSummer window design featured in all Ted's Grooming Room stores across London.
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Ted Baker - Winter Warmers AW17
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Color By Numbers for Ted Baker
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Ted Baker SS18 Statement Shirts EmailI designed the email for desktop and mobile, adhering to brand guidelines. I used Photoshop and Illustrator for the images and Sublime text editor to write the code. The HTML files were supplied to the CRM team to upload to Salesforce. This email was sent to the UK customer database and an iteration of it to the US market.