'Keeping Up with the Bakers' | Ted Baker SS17 CampaignAs acting Senior Copywriter, I was responsible for:
• Creation of seasonal tone of voice guidelines
• Ideation of creative concept
• Digital campaign copy on @ted_baker
• Additional content for press lookbook
• Launch press release
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Ted Bakery: April Fools' 2017
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Summer WindowSummer window design featured in all Ted's Grooming Room stores across London.