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'Keeping Up with the Bakers' | Ted Baker SS17 Campaign

As acting Senior Copywriter, I was responsible for: • Creation of seasonal tone of voice guidelines • Ideation of creative concept • Digital campaign copy on @ted_baker • Additional content for press lookbook • Launch press release

Credits

Luke Butler

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  • Creative Copywriter
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Agnes Szczepaniak

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Project Tags

  • Creative
  • Tone of voice
  • Press Release
  • Copywriting

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