Dan Maxted

Dan Maxted

Designer & Art DirectorLondon, United Kingdom
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Michael Edward Stephens
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Dan Maxted

Dan Maxted

Designer & Art DirectorLondon, United Kingdom
About me
I'm a brand designer and art director working in the digital space. Graphic design, UI design, digital campaign, photography, and motion graphics are key skills which I have learnt over my 20-year career. I have worked across the creative industry from agencies to in-house departments and thrive on building brands that engage their audiences.
  • Heka Health
    Heka HealthA new brand creation, brand guideline and TOV document to replace the previously named GoSweat, a London based health & wellbeing service provider. 'Heka',an Egyptian word meaning magic became the new name of the brand. A subtle nod towards the emotional value and "feel-good" factor of becoming a member, and the physical benefits of using their services. The new branded look expresses the kinetic motion of human beings, using abstract references to Egyptian symbolism.
  • Rebranding Nudge
    Rebranding NudgeNudge has been the No1 Financial Wellbeing provider for nearly a decade. After operating as a nationwide workplace benefit, it was time to expand beyond this offering evaluating their brand awareness within the global HR Tech market. After defining a new brand mission, “Brighter Financial Futures”. Nudge went with a bold new creative approach which included a new logo, campaign imagery, brand guideline and tone-of-voice document, brand film and new website. The launch of the new brand convey
  • Alfi App
    Alfi AppRefine with Alfi (Avatar Led Fitness Instructor) is a Yoga and fitness app brought to life for the east London yoga studio ‘The Refinery E9’. The brief was to build a future-proof mobile first experience that would take their physical/bricks-and-mortar operation global. To differentiate themselves, they needed something innovative, fun, and accessible – something that would make them stand out in a crowded market. Motion capture suits and sensor technology with Unity engine and algorithms po
Projects credited in
  • 'Keeping Up with the Bakers' | Ted Baker SS17 Campaign
    'Keeping Up with the Bakers' | Ted Baker SS17 CampaignAs acting Senior Copywriter, I was responsible for: • Creation of seasonal tone of voice guidelines • Ideation of creative concept • Digital campaign copy on @ted_baker • Additional content for press lookbook • Launch press release
  • CBN
    CBNfor Ted Baker
  • Keeping Up With The Bakers - Ted Baker
    Keeping Up With The Bakers - Ted BakerTedPix
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Work history
    Ted Baker logo
    Ted Baker logo
    Head of CreativeTed Baker
     - London, United KingdomFull Time