I'm a brand designer and art director working in the digital space. Graphic design, UI design, digital campaign, photography, and motion graphics are key skills which I have learnt over my 20-year career.
I have worked across the creative industry from agencies to in-house departments and thrive on building brands that engage their audiences.
Projects
- Heka HealthA new brand creation, brand guideline and TOV document to replace the previously named GoSweat, a London based health & wellbeing service provider. 'Heka',an Egyptian word meaning magic became the new name of the brand. A subtle nod towards the emotional value and "feel-good" factor of becoming a member, and the physical benefits of using their services. The new branded look expresses the kinetic motion of human beings, using abstract references to Egyptian symbolism.
- Rebranding NudgeNudge has been the No1 Financial Wellbeing provider for nearly a decade. After operating as a nationwide workplace benefit, it was time to expand beyond this offering evaluating their brand awareness within the global HR Tech market. After defining a new brand mission, “Brighter Financial Futures”. Nudge went with a bold new creative approach which included a new logo, campaign imagery, brand guideline and tone-of-voice document, brand film and new website. The launch of the new brand convey
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Projects credited in
Work history
Head of CreativeTed Baker
- London, United KingdomFull Time