About me

I'm a brand designer and art director working in the digital space. Graphic design, UI design, digital campaign, photography, and motion graphics are key skills which I have learnt over my 20-year career. I have worked across the creative industry from agencies to in-house departments and thrive on building brands that engage their audiences.

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Projects

• 2

  Rebranding Oresa
• 2

  Heka HealthA new brand creation, brand guideline and TOV document to replace the previously named GoSweat, a London based health & wellbeing service provider. 'Heka',an Egyptian word meaning magic became the new name of the brand. A subtle nod towards the emotional value and "feel-good" factor of becoming a member, and the physical benefits of using their services. The new branded look expresses the kinetic motion of human beings, using abstract references to Egyptian symbolism.
• Rebranding NudgeNudge has been the No1 Financial Wellbeing provider for nearly a decade. After operating as a nationwide workplace benefit, it was time to expand beyond this offering evaluating their brand awareness within the global HR Tech market. After defining a new brand mission, “Brighter Financial Futures”. Nudge went with a bold new creative approach which included a new logo, campaign imagery, brand guideline and tone-of-voice document, brand film and new website. The launch of the new brand convey

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Projects credited in

• 'Keeping Up with the Bakers' | Ted Baker SS17 CampaignAs acting Senior Copywriter, I was responsible for: • Creation of seasonal tone of voice guidelines • Ideation of creative concept • Digital campaign copy on @ted_baker • Additional content for press lookbook • Launch press release
• 2

  CBNfor Ted Baker
• 3

  Keeping Up With The Bakers - Ted BakerTedPix

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Work history

Head of CreativeTed Baker
May 1998 - Dec 2017London, United KingdomFull Time