Rebranding Nudge

  • Dan Maxted

Nudge has been the No1 Financial Wellbeing provider for nearly a decade. After operating as a nationwide workplace benefit, it was time to expand beyond this offering evaluating their brand awareness within the global HR Tech market. After defining a new brand mission, “Brighter Financial Futures”. Nudge went with a bold new creative approach which included a new logo, campaign imagery, brand guideline and tone-of-voice document, brand film and new website. The launch of the new brand conveyed a visual journey of behavioural psychology. The foundations of the concept of “Nudge theory”.

Rebranding Nudge by Dan Maxted
Rebranding Nudge by Dan Maxted
Rebranding Nudge by Dan Maxted
Dan Maxted
Designer & Art Director