Rebranding Nudge

Nudge has been the No1 Financial Wellbeing provider for nearly a decade. After operating as a nationwide workplace benefit, it was time to expand beyond this offering evaluating their brand awareness within the global HR Tech market. After defining a new brand mission, “Brighter Financial Futures”. Nudge went with a bold new creative approach which included a new logo, campaign imagery, brand guideline and tone-of-voice document, brand film and new website. The launch of the new brand conveyed a visual journey of behavioural psychology. The foundations of the concept of “Nudge theory”.