About me

Award winning artworker with over 12 years experience of working with fashion and beauty brands. I have a proven track record of providing consistent artworks from brief through to delivery. I work on multiple projects for all areas within the business reporting directly into department heads, directors and where required the CEO. I work to tight deadlines, whilst drawing on my understanding and experience of print and design to ensure consistency and accuracy for seamless execution, always with the brand in mind.

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Projects credited in

• 'Keeping Up with the Bakers' | Ted Baker SS17 CampaignAs acting Senior Copywriter, I was responsible for: • Creation of seasonal tone of voice guidelines • Ideation of creative concept • Digital campaign copy on @ted_baker • Additional content for press lookbook • Launch press release
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  CBNfor Ted Baker
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  Ted Baker — Ted's School of ExcellenceRedesign of Ted’s School of Excellence, the introductary training course for all new Ted Baker retail employees. The course allows them to instantly understand the brand and the high expectations that go with it. Designed to emulate an old book of knowledge from the outside, the interior pages give the outwardly dull knowledge a bright, modern and dynamic twist.
• Ted Baker StoresI worked closely with the Store Design team to develop creative across window displays, POS, Neons, Signage and how this would be executed across social media.
• One Giant Leap - Instagram Digital CampaignTo celebrate the launch of Ted's stellar AW17 womenswear collection we invited followers old and new - via paid content - to take One Giant Leap to a new fashion frontier on planet Sateen. There they'd get their chance to explore Ted’s luxurious, universally well-dressed world and complete challenges for their chance to win a constellation of star prizes. On our own daily Instagram Stories, we then revealed the winner and the prize, and provided a swipe up call to action, driving traffic to Te
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  T for TallTo launch the new ‘T for Tall’ range we partnered up with football legend Peter Crouch to showcase the new fashion collection. I worked on the photo-shoot to produce creative social content to launch the campaign online.

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Work history

Lead ArtworkerTed Baker
Nov 2019 - Aug 2020London, United KingdomFull Time
Senior ArtworkerTed Baker
Apr 2017 - Nov 2019London, United KingdomFull Time

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Skills

• Artwork Management
• Adobe Create Suite
• Artworker
• Custom Artwork
• Annual Reports
• Packaging
• Window Decal
• Campaign Activation
• Sales Promotion
• Lookbooks

Education

FdA Design PracticeUniversity of The Arts London (UAL)
Sep 2004 - Aug 2006London, United Kingdom
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BETC National Diploma Graphic DesignSouth Essex College of Further and Higher Education
Sep 2002 - Aug 2004Southend-on-Sea, United Kingdom