About me
I am a curiosity-driven strategic thinker with 20+ years’ agency experience in the creative industry as both a designer and as a strategist.
I am galvanising the idea that good strategy is applicable to real-world challenges. It clarifies purpose(s), it guides approaches, shapes expression and sets measures.It lives and breathes, like the people it serves.
My strengths lie in connecting the dots: digging under the surface to understand the ‘why’ in order to craft the ‘what’ and connect it to ‘how’
I have a particular interest in design thinking, people-centred experiences and brand-led expressions that are memorable, connected, connective and commercially relevant - I work collaboratively and at pace with agencies, design teams and businesses to produce this kind of work.
I help to:
• Mobilise clients and stakeholders through workshops and ideation
• Co-create cohesive experiences using my bilateral skillset across design and strategy
• Direct teams across multiple disciplines and channels - background in Multisensory Environments / 3D
• Analyse trends, competitor and category landscapes
• Map and optimise customer/user journeys
• Service design
• Create and articulate narratives
• Refine, create and co-create briefs to make them targeted and relevant
• Make, develop and deliver concepts
Client projects include: Best Buy, Pfizer, Mercedes-Benz, Timberland, Adidas, Lynk & Co, Chalhoub Group, Accenture, Jaguar Land Rover, American Express, Puig, Ikea, Target
Work history
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Strategy ConsultantWanda Creative
- London, United KingdomFreelance
Strategy DirectorHousehold Design
- London, United KingdomFreelance
+ Show more
Skills
- Customer Journey
- Customer Insights
- Design Leadership
- Design
- Design Direction
- Creative Strategy
- Service Design
Education
MACentral Saint Martins (UAL)
London, United Kingdom
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BFA DesignWhitecliffe College of Art and Design
- Auckland, New Zealand