Global Design Manager/Creative Director with over twenty years experience working for three of the UK's most iconic brands - John Lewis, Marks and Spencer and Tesco (global) - as well as Aldi, Trader Joe's, Walgreens and Kraft Heinz. Working alongside some of the leading food manufacturers and design agencies.
Establishing and managing high performing design teams, along with recruitment and personal development is something else that I am passionate about. I am a people person who strives to get the best out of professional relationships.
I have worked across the board on all marketing materials: magazines, brochures, direct mail campaigns, annual reports, POS materials , exhibition stands, store fits, events, web and digital marketing. My passion is global food packaging - flexing brands and identities and adapting regional nuances.
Design directing, trafficking, scheduling, print management, procurement, copy writing, art buying, art directing photoshoots, writing and clarifying briefs, forward planning, negotiating costs, allocating workloads, managing time sheets, budget management are just some of the many skills that I have acquired over the years.
Available for freelance work.
Projects
- Doodle Tattoo illustration collectionI have created a colourful series of painted doodles using Procreate and just two brushes. The studio pen and the wet acrylic brush. Some of them are representative of mandalas whilst others are a combination of two animals such as the Camel Lion which has traits of both the camel and the lion within the illustration.
- 7 Purple Feathers - NLP Practice Logo DesignJane asked me to design a logo for her NLP practitioner business. I worked with her to find out what the brand stood for, what elements were important to her and where there was room for creativity. Working on this project was a dream as we collaborated closely and quickly got to the one which spoke to her heart. She has since received many compliments regarding her branding, which is lovely.
- John Lewis & Partners 1996 - 2006I spent 10 years working for this amazing company. What a privilege it was to be able to cut my teeth by working on Gifting, Food, Homeware and Fashion. I was responsible for co-ordinating everything and making sure each piece of the jigsaw fitted firmly in place. Working on a range of marketing materials such as brochures, press packs, direct mail, catalogues, POS materials and magazines. Arranging and attending model castings, location hunting and booking. Managing photo shoots, both large and
- Marks & Spencer 2006 - 2012From the comfort of home and fashion at John Lewis, I suddenly found myself in the world of food. And it wasn't just any food, it was... well, you know how that saying goes. It was delicious. Perhaps even a little 'jammy'. Ok, enough with the dad jokes. I'm definitely not a dad.In this incarnation, I managed the design of thousands of skus within the M&S portfolio.The truth is that there is an awful lot of effort and co-ordination involved in bringing a piece of packaging from an idea to somethi
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Work history
Digital Production ManagerHogarth
- London, United KingdomFreelance
● I was contracted to help with the largest digital project that Coca-Cola had ever undertaken: the migration of 112 country-specific websites which were being redesigned. My remit was to take care of the images
● The timeline had been drifting, so my help was also needed to get it back on track to deliver on time
● I led an international team of designers based in the UK, Romania, Argentina, India and the Philippines
● A “follow the sun” approach ensured the output speed was optimal and resources being efficiently deployed
● I created very clear briefs as many of the designers were not native English speakers and directed the designs
● The role involved me being the guardian for the extensive range brands owned by Coca-Cola and being trusted to use their large asset library to make executive decisions and choices regarding the images
● I took a hands-on approach and resized and retouched many of the 15 000 images myself using Photoshop
● The role required me to work across most time zones, often late into the night and on weekends, but the sense of camaraderie amongst the 60-strong team made it feel effortless
● We used Jira and agile methodologies with daily stand ups and 2 week sprints to track progress
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Global Design ManagerHH Global
- Leatherhead, United KingdomFull Time
● A large part of the role was traffic management using Workfront to help with planning, scheduling and global resourcing (with design teams in the UK, Ireland, India, Italy and Mexico). The contract was worth £2 million.
● Working internationally across many time zones, managing the design of POS, branded merch, social and video for all Kraft Heinz brands across the world
● It was a client facing role and I built strong relationships with senior client stakeholders in each country and supported the junior stakeholders with writing their briefs and budgeting
● By having the global overview of what everyone was working on, I could intervene if I saw anything going off brand and share insights when I felt that time and money could be saved
● I helped to create an online catalogue of products for POS and branded merchandise
● I directed a fantastic team of very talented designers to come up with ideas for in store and digital campaigns and created supporting visuals in Photoshop and client facing presentations in PowerPoint
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Education
Bachelor of Arts (BA) The Open University
- London, United Kingdom
English and Literature BA (Hons)