Projects credited in
- World's first Trend Forecasting agency for FemTech, women's and marginalised health innovationFounded by FemTech veteran Anna Butterworth and futures expert Rhiannon Jones, Ultra Violet Futures addresses the burgeoning market currently ignored by traditional trends agencies. As one of the fastest growing areas of innovation it's vital to have a dedicated collective focused on mapping the forthcoming changes and developments to better align product developers, trading teams and marketeers with the needs of the future consumer. Ultra Violet Futures is uniquely placed to combine intimate i
- FemTech Futures 2023In the first industry-wide trend forecast for FemTech, we provide unique perspectives on the main drivers influencing product development, consumer attitudes and technology. “In this report we aim to provide a snapshot of how the industry will look in 2023. We track the growth of the double x economy alongside the introduction of newly FDA approved drugs and highlight the voices of change in each hypothesis. FemTech is on a trajectory of radical change, and this is where it starts” Rhiannon Jo
- The Future of Cycle Care 2022The first trend report on the cycle care industry, The Future of Cycle Care 2022 by Ultra Violet Futures, shows the field maturing and moving away from simply tracking periods and crossing into lifestyle, wellbeing and healthcare markets. We anticipate that cycle care will begin to permeate through multiple consumer touch points by next year. We identified four primary trends and sub-themes that define them. Each micro trend is illustrated by a pioneering brand leading the way in this new mar
Work history
Senior Trend StrategistTrend Bible
London, United KingdomFull Time
Skills
- Trend Forecasting
- Trend Analysis
- Design
- Insight Analysis
- Cultural Insight
- Actionable Insights
Education
Fashion Design and TechnologyManchester Metropolitan University
- Manchester, United Kingdom