I’m an award-winning creative, with over 36 years experience. My interest is in furthering information and environmental graphic design by continually challenging the technical and creative disciplines. My primary strength lies in determining how to communicate information optimally across different media – from print to screen to installation.
With a well-accomplished background in information graphic design – for both print and digital incl. identity/branding, brochures, report & accounts, coffee-table books, websites, interactive media – I have, in recent years, also developed a specialism in cultural placemaking and wayfinding which allows me to explore and develop unique design solutions for buildings, urban places, parks and landscapes. I develop narrative wayfaring and interventions that give a sense of ownership and meaning to the communities that live, work and play in their own places. In doing this, citizens feel a connection and understanding of their environment which inspires to create a greater sense of community.
My work includes nomenclature, branding and the development of identity and information systems for places and buildings to create sympathetic modern contemporary solutions that ensure places have a coherent, appropriate and desirable approach to environmental and spatial information design making them more accessible. Well-branded information materials for both print and digital communications are also developed as part of a cohesive approach.
I continue to develop information graphic design across a variety of sectors and I am often seen on the speaking circuit in the UK and Scandinavia presenting my ideas on design and bringing meaning to place.
I am a:
Member of the International Society of Typographic Designers
RSA Fellow
Academician of the Academy of Urbanism
Associate member of the Landscape Institute
Member of the international Placemaking Leadership Council
Projects
- Sir Collins New Cross Fire TributeThe Sir Collins New Cross Fire Tribute installation located in Hackney Downs Park is an incredibly moving monument honouring those that lost their lives in the New Cross Fire in 1984 and explores Hackney’s links to the Black People’s Day of Action in the same year. The memorial was commissioned by Older Generation Younger Generation CIC (OGYG), a community organisation founded in Hackney by Charles Collins(aka Sir Collins) in 1977 and now managed by the Collins family. This commemorative install
- Culture MileLocated between Farringdon and Moorgate in the City of London, Culture Mile is home for contemporary culture in the ancient heart of London’s working capital. The City of London Corporation, together with the Barbican, Guildhall School of Music & Drama, London Symphony Orchestra and the Museum of London, are bringing the area to life with imaginative collaborations and exciting events. Following a strategy design project to develop how the Culture Mile identity can be interpreted into the urban
- Avis Way NewhavenAvis Way is home to Newhaven’s business and industrial community, located at the north of the port town and with a large number of innovative and exciting businesses. This project sought to increase gateway visibility and awareness of the district along with interventions that encourage more use of the outside with installations on the green space at Sylvania global headquarters. Interventions include: • Supersize 'A' and 'W' concrete sculptures with timber seating and moulded place expressions
- BRAFA PillarBRAFA Square is named in recognition of The British Reggae Artists Famine Appeal Team (BRAFA); an inspirational partof Hackney’s rich African and Caribbean history. During the mid-1980s BRAFA raised thousands of pounds for Ethiopian famine relief by recording a charity song Let’s Make Africa Green Again, and holding a benefit concert in Shoreditch Park. Hackney reggae artists Leon Leiffer and Gene Rondo came together in January 1985 to form The British Reggae Artists Famine Appeal Team (BRAFA)
- The Green Loop Wayfinding at Whitehill & BordonTo encourage the use of green spaces around the town centre of Whitehill & Bordon a design programme was developed to create a series of robust wayfinding interventions around, and to and from, The Green Loop – a route circumnavigating the town. Taking references of the concrete tank defence blocks that scatter the route, these designs were made to be rustic and bold with opportunities for the interventions to inform, be inspiring and to encourage the community to spend more time outside in nat
- Park of Words – Shoreditch ParkShoreditch Park is located in London’s Hackney Borough – a large open space with avenues of trees – a place that is much loved by the local community who frequent the green space for play, recreation, dog walking, sports and wellbeing. Tasked to create a number of interventions including wayfinding markers around the park circumference, new bespoke gateway lettering groundwork designs and a long 40m narrative fence situated between the adventure playground and sports field to make a new function
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Projects credited in
- Brighton BannersAs part of an exciting campaign to bring a little colour to our streets over the summer 2022, the PR team at Brilliant Brighton and curator Richard Wolfstrome approached me to create some bespoke artwork for the town. I explored the themes of kindness and community with these giant banner illustrations and matching wrap-around patterns for the street planters. This project was ran by Brilliant Brighton as part of the #EnlivenBrightonArtTrail and the #ABCDCulturalRecoveryPlan.
Work history
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Creative DirectorWolfstrome
Brighton, United KingdomFull Time
Information graphic design, wayfinding, cultural placemaking and public art.
Skills
- Placemaking
- Typography
- Workshops
- Information Design
- Wayfinding
- Narrative
- Graphic Design
- Arts Culture
- Enviromental Design
- Spatial Design
Education
MISTD
The International Society of Typographic Designers, ISTD, is a professional body run by and for typographers, graphic designers and educators. As the name suggests, the Society has an international membership, all of whom share its mission to establish and maintain standards of typography and to provide a forum for debate. www.istd.org.uk
BA (Hons) Graphic Information Design
- London, United Kingdom